Paid Ads Specialist - 17961

Somewhere • Manila, LA

11d • $1,500 - $2,500 • Remote

About The Position

As we expand our footprint from Utah into Oklahoma, we are looking for a Paid Ads Specialist who can "wear the marketing hat" with precision and personality. This isn't just about clicking buttons in an Ad Manager; it’s about connecting with homeowners in a way that feels like "talking to their Grandma" warm, professional, and helpful, while driving high-intent leads through Google and Meta. You will be responsible for the end-to-end strategy and execution of our digital growth, ensuring our door-to-door teams and office staff stay busy with high-quality inquiries.

Requirements

• Has at least 3 years of strong relevant experience
• "The Grandma Test": You must be able to communicate (written and verbal) with a high degree of empathy and emotional intelligence. We want customers to feel heard, not processed.
• Nimble Mindset: We are a small, growing team. You need to be a self-starter who thinks ahead and suggests improvements before they become problems.
• Startup Speed: Ability to adapt quickly as we open new locations and scale our door-to-door operations.
• CRM Integration: While not required to manage customer accounts, you must understand how to track lead data into PestRoutes (training will be provided)
• Communication Stack: Fluency in Slack and Trello for project management.
• Tracking : Experience with Google Analytics 4 (GA4) and Meta Pixel to report on ROI.
• Phone System Awareness: Familiarity with 3CX or similar VoIP systems is a plus, as it helps in auditing call-driven leads.

Responsibilities

• Google Ads & Local Services Ads (LSA) High-Intent PPC: Manage Google Search campaigns specifically for pest control and lawn care services.
• LSA Management: Optimize our Google Local Services Ads (Google Guaranteed) for both the Utah and Oklahoma branches.
• Lead Quality Control: Monitor phone lead quality coming through the 3CX phone system to ensure we are bidding on the right keywords.
• Meta Ads (Facebook & Instagram) Campaign Building: Build and manage Facebook campaigns to generate interest in new service areas.
• Ad Copy & Voice: Write copy that is personable and professional. We avoid the "AI-robot" feel; our ads should sound like a friendly neighbor offering a hand.
• Creative Oversight: Suggest or create visual assets that showcase our local presence in Utah and Oklahoma.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed