Paid Ads Specialist

Golden Hippo•El Segundo, CA

1d•$72,000 - $90,000•Remote

About The Position

This position will help plan, implement, monitor and analyze our current and future eCommerce advertising and marketing campaigns (including Amazon, Chewy, Walmart, and others) and support the expansion of the Company's rapidly growing pet business by owning the Advertising/Marketing components. Set-up, manage, execute and analyze Pay-Per-Click (PPC) campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting ROI goals Recommend, Create, and A/B Test Sponsored Brands, Sponsored Products and Sponsored Display campaigns Work with the eCommerce team to develop and implement marketing growth and profitability strategy Work with the eCommerce team to develop a promotional calendar and marketing strategy Monitor and identify market and competitor trends Partner with eCommerce and brand teams to optimize and develop messaging and brand assets compliant with brand guidelines and Amazon standards to increase sales and conversions Perform regular tracking and analysis on the performance of each advertising channel and campaign Review retailer managed campaigns and social campaigns for performance metrics, analyze data and report on most successful tactics to shape future campaigns Present data and campaign performance recaps to leadership periodically as needed

Requirements

Proven problem-solving skills.
Highly organized, analytical, and collaborative
Adaptive and flexible with managing changing priorities
Solid communication skills, both written and verbal
Excellent time management and organizational skills
Be an expert in digital advertising
Flexibility and adaptability
Bachelor’s degree in Marketing, Advertising, or related field
2-3 years of experience with Pay Per Click advertising (Amazon Advertising, Google Ads, Bing Ads, Facebook Ads, Walmart Connect)
Knowledge of Online Search Advertising (Amazon Ads), with a proven record of increasing sales a must
Knowledge of how product listings are considered relevant to Amazon’s search and sponsored algorithms

Nice To Haves

Familiarity with Amazon Seller Central/Vendor Central platform/Walmart Connect/Chewy Ads/Perpetua

Responsibilities

Plan, implement, monitor and analyze eCommerce advertising and marketing campaigns
Set-up, manage, execute and analyze Pay-Per-Click (PPC) campaigns and budgets
Recommend, Create, and A/B Test Sponsored Brands, Sponsored Products and Sponsored Display campaigns
Work with the eCommerce team to develop and implement marketing growth and profitability strategy
Work with the eCommerce team to develop a promotional calendar and marketing strategy
Monitor and identify market and competitor trends
Partner with eCommerce and brand teams to optimize and develop messaging and brand assets
Perform regular tracking and analysis on the performance of each advertising channel and campaign
Review retailer managed campaigns and social campaigns for performance metrics, analyze data and report on most successful tactics to shape future campaigns
Present data and campaign performance recaps to leadership periodically as needed

Benefits

Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
Annual bonus
We match up to 3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career.
6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
Invest in your future with our Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock.
Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
Potential for quarterly KPI bonuses.
The base salary range is $72,000-$90,000, plus bonus potential.