Owned Social Senior Strategist - XLOB

Apple • Culver City, CA

4d

About The Position

Imagine what you could do here. The people here at Apple don’t just create
products — they create the kind of wonder that’s revolutionized entire
industries! It’s the diversity of those people and their ideas that inspires the
innovation that runs through everything we do, from amazing technology to
industry-leading environmental efforts. Join Apple, and help us leave the world
better than we found it. Apple Services - App Store, Apple Books, Apple Pay,
Apple Music, and many more - are the most exciting and dynamic in the world. Our
teams work together to craft products and experiences that impact people’s lives
in ways they could not have imagined, and finding new ways to connect with our
customers is always top of mind. The Services Social Marketing team is looking
for a Senior Owned Social Strategist to bring to life the organic social
marketing strategy and program across multiple businesses, covering owned and
operated channels as well as collaborating with partner channels. The ideal
candidate is passionate about social media and culture, has experience managing
cross-functional projects and leading a team, and knows how to effectively
leverage social to tell impactful stories and cultivate an engaged audience.

Requirements

• 8+ years experience in digital/social marketing in the social media space
• 4+ years managing agencies, vendors, and / or a team
• Experience working directly with creators, artists, and other external partners to collaborate on social marketing efforts
• Ability to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc.
• Experience working in a multifaceted environment
• Excellent storytelling and presentation skills
• Ability to work nimbly and navigate ambiguity with confidence
• Strong leadership and negotiation skills
• Ability to juggle multiple campaigns and projects simultaneously
• Experience working with high-profile talent on high-stakes projects

Nice To Haves

• Futuristic thinker and creative problem-solver to ensure Apple Services are uniquely ahead of the curve, cementing a position as a leader in innovative social media storytelling
• A team leader with a proven track record of providing support and guidance for a team with a high volume of social output
• Confident in educating and highlighting the wins and hurdles of the team to cross-functional senior leadership
• Tuned in to cultural trends and conversations in books, podcasts, fashion, sports, finance, tech, pop culture, music, and entertainment
• Understanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviors
• Collaborative and team-oriented approach resulting in shared success
• Demonstrates professionalism and work ethic with the ability to set boundaries
• Excellent communicator and collaborator, pitching new ideas and gaining buy-in across multiple teams and leadership

Responsibilities

• Develop culture-forward social strategies, campaigns, and programs that feed into Apple Services’s owned social channels
• Lead an engaged a team of Social Marketing Strategists across multiple lines of business
• Collaborate with cross-functional teams to plan and execute integrated programming and campaigns on social, including business teams, strategy, editorial, creatives, paid, and earned
• Champion social best practices, and create space to challenge them
• Demonstrate thought leadership and perspective among key stakeholders
• Hands-on support for programming and publishing, as needed, across owned social channels (available nights and weekends when relevant)
• Develop and manage social agency partnerships

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees