Outreach & Marketing Manager

Willdan•New York, NY

8h•Onsite

About The Position

Willdan Lighting and Electric (WLE), a subsidiary of Willdan, is looking for an Outreach & Marketing Manager in their New York, NY office. This role supports Multifamily Utility Incentive programs that promote the installation of energy efficiency measures. The candidate will work in a collaborative environment with engineering staff, program managers, and the sales team to communicate with and educate multifamily building owners, board members, and contractors on the benefits of Utility Incentive Programs.

Requirements

Bachelor’s degree in environmental studies, marketing or business.
3-5 years of relevant experience.
Some experience in energy efficiency, facility design/build, and/or performance contracting.
A proactive, self-starter attitude.
Brings creative ideas to the table from lessons learned.
High level of oral and written communication skills.
Ability to work collaboratively with our clients and internal staff.
Sound reasoning, problem solving and critical thinking abilities.
Ability to communicate effectively with our clients and work collaboratively with our engineering staff, program managers and sales team.
Ability to work independently and manage tasks across multiple projects.
Ability to travel to the Manhattan office.
Some on-site travel may be required.

Nice To Haves

CRM experience preferred

Responsibilities

Promote the energy efficiency program by engaging in outreach activities including prospective customer/contractor lunch and learns, inbound prospective customer support, trade show presentations, tabling at conferences or community resource fairs, webinars, and cold calling.
Develop outreach plans in collaboration with program management team to target key market segments to achieve the program’s energy efficiency targets.
Provide tracking and reporting of relevant outreach KPIs for strategy analysis on a weekly, monthly, quarterly and ad-hoc basis.
Assist building owners by providing clear and informative guidance on energy efficiency measures.
Assist with customer segmentation, targeting and development and maintenance of contact lists and communication efforts.
Prepare ad-hoc reports to track progress toward program goals.
Travel to events, including weekends and weeknights.
Engagement in any and all areas critical to meeting program objectives.
Manage outreach and marketing subcontractors, including staff augmentation team members.
Build internal processes on the best practices for CRMs and Email Management Systems.