Organic Social Manager

PepsiCo • New York, NY

46d

About The Position

At PepsiCo, you’ll discover a place where our mission is to create smiles around the
world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s
and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who
collaborate to innovate and turn ideas into action. Driven by innovation and a focus
on creating joyful moments through food and drinks, our decisions are guided by
consumer centricity, creating opportunities for our associates to do meaningful work
and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and
empowers you to make an impact, on your career and on the world around you.
You’ll be a central force in shaping culture, strengthening relationships, and ensuring the PepsiCo Creative Studio delivers high-quality, on-time, and on-budget work for PepsiCo’s iconic beverage brands, including Pepsi, Mountain Dew, Gatorade and many others.

Requirements

• Bachelor’s degree required
• 5-7 years of social media strategy experience within a creative agency or social media-focused role.
• Deep understanding of social media platforms, trends, and best practices, with experience crafting and executing platform-specific strategies, including knowledge of how algorithmic shifts and creative structure influence discoverability.
• Track record of growing reach/engagement of organic social accounts by implementing social strategy
• Strong ability to analyze audience behavior and turn insights into actionable, cohort-informed social strategies.
• Exceptional organizational and project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Creative thinker with a passion for innovation and a strong eye for culturally relevant content.
• Proven ability to collaborate across teams, present ideas effectively, and foster strong relationships with cross-functional partners.
• Experience with social analytics tools and the ability to translate data into actionable insights.

Nice To Haves

• You are a sharp, culturally fluent strategist. You’re curious about platforms, audiences, and behavior, and excited by turning insight into social programs that actually perform.
• You recognize how different audience segments engage across platforms and understand how evolving algorithm and format dynamics influence performance.
• You’re comfortable owning work, collaborating across teams, and refining ideas through testing and learning. You’re growing into leadership, but you stay hands-on and grounded in the details.

Responsibilities

• Lead platform-specific social strategies for multiple major beverage brands, demonstrating a deep understanding of platform algorithms, engaging content and audiences.
• Translate brand objectives into actionable social plans, including audience insights, channel strategies, and content frameworks, grounded in clear audience segmentation and cohort-level behavioral nuance.
• Help create and maintain social playbooks that guide tone, visuals, and messaging across platforms.
• Stay on top of cultural trends, social formats, and algorithm changes and develop a POV on brand relevance and which opportunities to pursue, with awareness of how evolving format structures and distribution signals may influence reach and engagement.
• Collaborate with creative teams to ideate and execute social-first campaigns that spark engagement and drive conversations.
• Partner with community managers to identify and seize opportunities to participate in cultural and trending moments authentically and in real-time.
• Work with the influencer team to incorporate creators into social strategies, amplifying brand messages in unique and impactful ways.
• Serve as a subject matter expert on all social platforms, including emerging platform opportunities and deep understanding of algorithms, culture and content trends including format prioritization, engagement weighting, and discovery mechanics that shape performance.
• Develop and streamline processes for digital brand communication across cross-functional partners (Legal, Consumer Relations, Communications, Brand, etc.) in partnership with Corporate Governance.
• Champion and embed culture-first thinking across the organization, driving strategies that resonate with consumers and align with current cultural landscapes, while ensuring content systems are responsive to real-time audience and platform signals.
• Partner with social listening, analytics, creative, and brand teams to ensure alignment across all social initiatives.
• Act as a mentor and day-to-day leader for junior social strategists, providing guidance, feedback, and best practice support to elevate the team’s work.
• Present strategies, campaign plans, and performance results to internal stakeholders and brand teams.
• Collaborate with analytics teams to track performance to inform optimizations.
• Regularly review platform data, cultural insights, and consumer behavior trends to refine strategies and ensure content remains fresh and impactful, adjusting creative formats, cadence, and participation models based on real-time distribution and engagement patterns.
• Drive a test-and-learn approach, leveraging data and experimentation to improve performance and uncover new opportunities for growth.

Benefits

• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees