Operations Specialist, Customer Communications

Carters Inc. • Atlanta, GA

20h

About The Position

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B'gosh, SkipHop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's. How you’ll make an impact: This role is primarily focused on executing campaign strategies across multiple owned channels, ensuring content is coded, deployed, and optimized effectively to deliver impactful results. Works with cross-functional teams, leverages innovative technologies, and follows best practices to create templates, manage campaign operations, and support broader omnichannel marketing efforts. Campaign Management & Execution– 70% Build, QA, and deploy communications across owned channels (emails, SMS, push, in-app) Monitor daily sends to quickly identify any issues for immediate remedy Ensure audience segmentation creative, personalized content and link files are accurate and support strategic intent of creative brief. Ensure channel best practices are utilized to maintain strong deliverability Own campaign QA to ensure accuracy of content, links, personalization, and targeting prior to launch Maintain campaign documentation, build guides, and process best practices Innovation - 30% Support a robust test and learn agenda for channel in partnership with Campaign strategy team and Operations team lead Monitor for new ideas and innovation, including brand, legal, compliance, and accessibility standards Identify opportunities to implement personalization, campaign automation, and thoughtful customer journeys Identify new ways of working to streamline resources and time-to-market

Requirements

• Strong knowledge of CRM and channel operation approaches
• Clear communication and collaboration skills
• Superior project management and organizational skills
• Detail-oriented, persistent follow-up and an ability to juggle shifting priorities
• Ability to coordinate cross-functional team efforts
• Resourceful and solution oriented
• Team player.
• Operates effectively in a fast-paced, deadline-driven environment.
• Naturally curious; desire to understand what works

Nice To Haves

• Between 1-3 years of experience
• Experience in an agency and/or corporate marketing environment preferred
• Owned channel operations experience preferred
• Retail experience a plus
• JIRA experience preferred
• Attentive, Airship, MovableInk or similar enterprise communication software experience a plus

Responsibilities

• Build, QA, and deploy communications across owned channels (emails, SMS, push, in-app)
• Monitor daily sends to quickly identify any issues for immediate remedy
• Ensure audience segmentation creative, personalized content and link files are accurate and support strategic intent of creative brief.
• Ensure channel best practices are utilized to maintain strong deliverability
• Own campaign QA to ensure accuracy of content, links, personalization, and targeting prior to launch
• Maintain campaign documentation, build guides, and process best practices
• Support a robust test and learn agenda for channel in partnership with Campaign strategy team and Operations team lead
• Monitor for new ideas and innovation, including brand, legal, compliance, and accessibility standards
• Identify opportunities to implement personalization, campaign automation, and thoughtful customer journeys
• Identify new ways of working to streamline resources and time-to-market

Benefits

• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees