Online Acquisition Manager

Withings•Boston, MA

14d

About The Position

Reporting directly to the E-Commerce Director, the Online Acquisition Team Lead will play a key role in accelerating Withings’ global growth. You’ll build and execute high-impact online marketing strategies that attract new customers, increase product consideration, boost traffic, and drive conversions on withings.com. You will manage our paid media ecosystem end-to-end, guide partners and agencies, oversee a multi-million-dollar budget, and ensure best-in-class performance tracking. This role collaborates closely with Studio & Content, Growth & Ops, Data Analytics, CRM, Web, Brand Marketing, Finance, and Legal.

Requirements

5+ years in paid acquisition, growth, or performance marketing (D2C/e-commerce preferred).
Proven success scaling paid media and meeting revenue/ROAS goals.
Experience managing agencies and multi-market campaigns.
Comfort working in fast-paced, global environments.
SEA (Google, BING), Paid Social (Meta, TikTok), Analytical skills (Excel, GSheet), Google Tag Manager, SEO Basics (GSC)

Responsibilities

Lead all paid acquisition channels (SEA, Paid Social, YouTube, Affiliates, Display, Native Ads) to drive qualified traffic, consideration, and revenue.
Define and execute growth strategies to meet revenue and margin targets and strengthen D2C as our primary sales channel.
Manage and optimize a multi-million-dollar budget across key global markets.
Analyze performance, adjust the media mix, and maximize ROAS and growth.
Partner with Brand Marketing on digital brand awareness and product launch campaigns.
Ensure flawless tracking, tagging, and measurement across campaigns.
Develop creative concepts for advertising in alignment with brand guidelines.
Continuously refine audiences and optimize paid funnel and landing pages.
Manage and mentor a Paid Acquisition Specialist/Coordinator.
Share best practices and align reporting with Amazon and channel marketing teams.
Use tools including Meta Ads Manager, Google Ads, Google Sheets, Northbeam, and Motion.