On Site Marketing Manager

Caterpillar Inc.•Peoria, IL

2d•$147,760 - $240,110

About The Position

As a People Leader within the eCommerce Product Management team, you will shape and drive Caterpillar’s On Site Marketing strategy while leading a team of product managers and specialists. This role is critical to achieving annual parts sales growth targets as well as aggressive growth goals laid out for 2030. You will define the vision, guide execution, and ensure continuous improvement of our eCommerce content management and promotional capability ecosystem, aligning product delivery with business objectives and team development. Success in this role requires solid expertise with eCommerce Administration Tools (HCL Commerce Management Center) and Digital Experience Platforms (Uniform), combined with strong product management capabilities to deliver seamless, scalable, and personalized digital experiences. You will cultivate a culture of collaboration, innovation, and accountability, empowering your team to deliver high quality solutions that advance Caterpillar’s aftermarket parts and services growth strategy.

Requirements

Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Software Product Business Knowledge: Knowledge of and experience with the business aspects and operation of a software product; ability to manage install base, current uses, future plans, and product vision..
Software Product Technical Knowledge: Knowledge of technical aspects of a software products; ability to design, configure and integrate technical aspects of software products.
Marketing Strategy and Positioning: Knowledge of market research, segmentation, and channels; ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.
Bachelor’s degree in computer science, information systems, digital marketing, communications, engineering, or related field. Or equivalent working experience
Experience as a people leader or manager, with a proven track record of developing and empowering teams.
Experience as a product manager.
Extensive experience in an eCommerce management system role.
Hands-on experience with Uniform DXP, highly desirable; experience with headless architecture, HCL CMC and promotional engines.

Nice To Haves

Ability to translate customer needs and market insights into actionable digital requirements.
Understanding of eCommerce Content Management tools, Digital Experience Platforms, promotional and digital marketing tools, with a minimum of two years leading an eCommerce function
Experience managing projects using Agile software tools such as Microsoft Azure DevOps, JIRA, Aha
Product Owner certification (CSPO from Scrum Alliance)
Experience working with onshore/offshore team model
Demonstrated ability to empower teams
Strong accountability, teamwork, and interpersonal skills, and communication skills
Knowledge of SDLC and demonstrated experience employing SDLC in aspects of the project management process
Strong leadership, critical thinking, storytelling, interpersonal, and communication skills.
Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Experience with website analytics tools such as Google Analytics, Google Tag Manager
Experience with Feed Manager and shopping channels such as Google, Bing, Facebook marketplace

Responsibilities

Lead and Develop Team: Build, mentor, and inspire a high-performing team of product managers and business analysts, providing clear direction, coaching, and professional development opportunities. Drive the adoption of agile practices and support the agile community within the organization.
On Site Marketing Product Strategy & Roadmap: Define and own the product vision and roadmap for HCL CMC and Uniform DXP capabilities ensuring product initiatives align with business objectives, customer needs, and market trends while prioritizing features and enhancements based on ROI, customer impact, and technical feasibility
Stakeholder Collaboration: Partner with engineering, UX, marketing, and business teams to deliver high quality solutions while serving as the liaison between technical and business stakeholders to clarify requirements, timelines, and communicate product updates, KPIs, and progress to leadership.
Platform Expertise: Leverage HCL Commerce, Feed Manager, Hightouch, CMC and Uniform DXP expertise to guide and support scalable content modeling, localization workflows, and personalization, ensuring seamless integration between eCommerce and content platforms for multi-storefront experiences.
Customer-Centric Approach: Adopt a customer centric approach by gathering and analyzing customer feedback, usage data, and market insights to guide product decisions while driving initiatives that enhance user experience, improve conversion rates, and increase operational efficiency.
Performance Management: Set clear objectives, monitor team and product KPIs, and ensure accountability for results. Identify opportunities to streamline processes, reduce customer friction and enhance customer value.