Omnichannel Marketing Manager

Dollar General•Goodlettsville, TN

7d•Onsite

About The Position

The Omnichannel Marketing Manager will lead initiatives that accelerate adoption of Dollar General’s myDG ecosystem, scale and optimize the Delivery program, and launch and grow our subscription offering. This role will own marketing strategies across paid and owned channels, leveraging data-driven insights to continually monitor KPIs and implement optimizations.

Requirements

Knowledgeable in subscription, loyalty, or membership programs from launch through sustainment.
Exceptional communication and stakeholder management skills.
Data-driven mindset with ability to interpret KPIs and implement optimizations.
Strong project management skills; ability to manage multiple priorities in a fast-paced environment
Bachelor’s degree in marketing, business, or related field required.
Experience leading cross-functional teams and managing complex initiatives.
5+ years of experience managing large-scale marketing initiatives, ideally in retail or digital commerce.
Strong performance-based marketing background with experience in campaign strategy and digital media.

Nice To Haves

Retail experience preferred.

Responsibilities

Drive myDG Account Creation and Ecosystem Adoption
Develop and execute omnichannel marketing strategies (paid and owned) to increase myDG account creation and foster digitally engaged customers.
Work with media and creative agencies to market myDG programs for digital acquisition and retention of loyalty program members.
Build out calendars, process, workflows for the program across all channels.
Partner with CRM team to develop personalized content and messaging based on customer strategy and journeys.
Own weekly reporting in partnership with data science teams to measure and track key performance indicators (KPIs).
Scale and Optimize Delivery Program
Collaborate with digital product, operations, and analytics teams to support Delivery program growth.
Monitor performance metrics, identify optimization opportunities, and implement strategies to improve customer experience and profitability.
Launch and Scale Subscription Program
Lead go-to-market planning and execution for Dollar General’s subscription program.
Work cross-functionally with product, media teams, agency partners, legal, finance, and operations to ensure seamless rollout.
Develop acquisition and retention strategies, actively monitor KPIs, and recommend enhancements to drive sustained growth.
Partner with partnership marketing to design and implement a strategic roadmap identifying high-value partnerships across multiple verticals, driving incremental member value and program differentiation.
Assist with creation of initial partner facing presentations as well as partnering with legal in routing partnership agreements for review and execution.
Integrate partner offerings into the subscription platform, ensuring an optimal customer experience.
Cultivate and sustain long-term partnerships to drive continuous program growth and align with Dollar General’s goals.
Lead Cross-Functional Collaboration & Strategic Partnerships
Partner with internal teams and external agencies to integrate subscription and loyalty initiatives into broader marketing efforts.
Identify and cultivate strategic partnerships that enhance program value and differentiation.