Omnichannel Marketing Manager � Sephora

Dermalogica • Carson, CA

20h • $80,000 - $100,000 • Hybrid

About The Position

Dermalogica is seeking a strategic, Sephora-savvy Omnichannel Marketing Manager to lead marketing initiatives across Sephora US, with an emphasis on creating connected consumer experiences that span digital, in-store, app, and sampling channels. This role will partner closely with internal cross-functional teams and Sephoras merchant, marketing, and media teams to maximize brand visibility, elevate storytelling, and drive conversion across every shopper touchpoint. The ideal candidate will bring 5+ years of experience in omnichannel/digital marketing, retail strategy, or digital brand activationpreferably within the prestige beauty industry and with a deep understanding of Sephoras platforms and priorities.

Requirements

• 5+ years of experience in omnichannel/digital marketing, retail strategy, or digital brand activationpreferably within the prestige beauty industry and with a deep understanding of Sephoras platforms and priorities.
• Bachelors degree in Marketing, Business, or Communications preferred
• Deep understanding of Sephoras ecosystemincluding Beauty Insider, CRM/email, and retail marketing
• Proven success activating marketing across retail media networks (RMNs), CRM, app, and in-store
• Strong analytical capabilities with the ability to distill insights from sales data, campaign results, and consumer behavior
• Exceptional project management and cross-functional collaboration skills
• Strategic thinker whos also detail-oriented and execution-focused
• Proficient in PowerPoint/Keynote, Excel, and reporting tools; working knowledge of creative specs and digital platforms
• Passionate about skincare, beauty innovation, and emerging retail technology

Responsibilities

• Develop and execute integrated marketing strategies across Sephora.com, Sephora app, Beauty Insider CRM/email, sampling, and in-store environments.
• Partner with Sephoras marketing and merchant teams to secure campaign inclusion in tentpole moments (e.g. Beauty Insider Savings Events, Skincare Promotions, Accelerate program).
• Align messaging and asset delivery with internal Trade Marketing, Retail, and Creative teams to ensure consistent, cohesive storytelling across all channels.
• Identify and activate new omnichannel levers such as Same-Day Delivery, BOPIS, and Auto-Replenishment to drive ease and loyalty among shoppers.
• Tailor activations to Sephoras core pillars, including Clean at Sephora, Beauty Insider personalization, and inclusive representation.
• Own the Sephora marketing calendar, managing timelines, asset needs, and campaign briefing processes across internal and external teams.
• Brief creative teams on asset needs for retailer dotcom, app, social, email, and in-store.
• Ensure asset delivery meets Sephora specs and campaign objectives.
• Collaborate with the Education and PR teams to activate sampling, GWPs, and Deluxe Try Me programs, leveraging them to drive trial and discovery both online and in store.
• Support all major launches and brand moments by optimizing PDP content, paid media, and SEO performance.
• Monitor and analyze campaign results across digital and in-store KPIs: sales, traffic, category rank, Beauty Insider engagement, and conversion.
• Deliver post-campaign recaps with learnings and next steps for continued improvement.
• Benchmark performance and identify whitespace by regularly analyzing competitive brand activity within Sephoras ecosystem.
• Track and share key Sephora innovation pilots (e.g. sampling technology, digital skin diagnostics, live shopping) for future strategic integration.
• Partner with Sephora's visual and digital merchandising teams to maintain and elevate the brand boutique, ensuring brand DNA is reflected both online and in store.
• Manage product set-ups and maintain accuracy of copy, pricing, visuals, and SEO tags across Sephora.com and app.
• Own forecasting and logistics for no-cost items, sampling programs, and gift-with-purchase campaigns.
• Monitor and QA brand presence across mobile, desktop, and in-store fixtures for consistency and excellence.

Benefits

• This role is eligible for participation in our company bonus plan, rewarding personal performance and company results.
• Dermalogica is an equal opportunity employer committed to fostering an inclusive culture where all employees are valued, supported, and empowered to succeed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees