Omni-Channel Marketing Manager - Respiratory Biologics

GSK•Philadelphia, PA

2d•Hybrid

About The Position

Manager, Omni-Channel Marketing - Respiratory Biologics Are you looking for a highly impactful Marketing Manager role where you get to shape the launch of a new product while leading innovative execution of strategy and creative solutions for a high-profile specialty brand? If so, this role could be an excellent opportunity to consider. As the Manager, Omni-Channel Marketing, you will be responsible for the development and execution of Healthcare Professional (HCP) Marketing omni-channel strategy and tactics to support Respiratory Biologics. Key areas of emphasis for this role include traditional media, web, digital media, and emerging technology. The specific accountabilities of the role include but are not limited to the following: Lead development of assigned HCP promotional tactics including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives Develop and execute the US omni channel marketing strategy to drive commercial performance across all channels (digital, social, email, web, mobile, etc.) Utilize customer segmentation to define journey maps and design channel specific tactics to deliver coordinated, personalized experiences across the lifecycle. Lead planning and execution of integrated campaigns that align digital and offline channels to drive measurable outcomes (e.g., awareness, activation, adherence, prescriptions). Establish channel mix, media plans, and budget allocation in partnership with media and agency partners; optimize spend based on performance and ROI. Work effectively and collaboratively across a matrix marketing organization This role is hybrid, offering a mix of remote work and on-site collaboration. The expectation is 2-3 days per week in the office. We encourage you to apply if you are passionate about making a difference in patients’ lives and are ready to take on a leadership role in a fast-paced, innovative environment. Join us in our mission to unite science, technology, and talent to get ahead of disease together. Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at [email protected] where you can also request a call. Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/ We are a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Find out more on our career site.

Requirements

BS/BA with 4 years commercial experience including marketing, sales and/or market access.
Minimum 2 years’ experience in US pharmaceutical/biotech in-line brand marketing.
Minimum of 2 days per week in office required (Durham or Philadelphia).
Ability to travel domestically (up to 20%).

Nice To Haves

Launch experience/demonstrated ability to utilize innovative go to market approaches.
Experience in Respiratory, Specialty and/or Rare Diseases a plus.
Strong operational experience.
Commercial experience, including: Brand lifecycle management Matrix team leadership Customer insight, messaging, campaign, creative development Project management Promotional review

Responsibilities

Lead development of assigned HCP promotional tactics including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
Develop and execute the US omni channel marketing strategy to drive commercial performance across all channels (digital, social, email, web, mobile, etc.)
Utilize customer segmentation to define journey maps and design channel specific tactics to deliver coordinated, personalized experiences across the lifecycle.
Lead planning and execution of integrated campaigns that align digital and offline channels to drive measurable outcomes (e.g., awareness, activation, adherence, prescriptions).
Establish channel mix, media plans, and budget allocation in partnership with media and agency partners; optimize spend based on performance and ROI.
Work effectively and collaboratively across a matrix marketing organization

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume