Omni-Channel Marketing Manager - Respiratory Biologics

GSK•Philadelphia, PA

22h•Hybrid

About The Position

Manager, Omni-Channel Marketing - Respiratory Biologics Are you looking for a highly impactful Marketing Manager role where you get to shape the launch of a new product while leading innovative execution of strategy and creative solutions for a high-profile specialty brand? If so, this role could be an excellent opportunity to consider. As the Manager, Omni-Channel Marketing, you will be responsible for the development and execution of Healthcare Professional (HCP) Marketing omni-channel strategy and tactics to support Respiratory Biologics. Key areas of emphasis for this role include traditional media, web, digital media, and emerging technology. The specific accountabilities of the role include but are not limited to the following:

Requirements

BS/BA with 4 years commercial experience including marketing, sales and/or market access.
Minimum 2 years’ experience in US pharmaceutical/biotech in-line brand marketing.
Minimum of 2 days per week in office required (Durham or Philadelphia).
Ability to travel domestically (up to 20%).

Nice To Haves

Launch experience/demonstrated ability to utilize innovative go to market approaches.
Experience in Respiratory, Specialty and/or Rare Diseases a plus.
Strong operational experience.
Commercial experience, including: Brand lifecycle management Matrix team leadership Customer insight, messaging, campaign, creative development Project management Promotional review

Responsibilities

Lead development of assigned HCP promotional tactics including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
Develop and execute the US omni channel marketing strategy to drive commercial performance across all channels (digital, social, email, web, mobile, etc.)
Utilize customer segmentation to define journey maps and design channel specific tactics to deliver coordinated, personalized experiences across the lifecycle.
Lead planning and execution of integrated campaigns that align digital and offline channels to drive measurable outcomes (e.g., awareness, activation, adherence, prescriptions).
Establish channel mix, media plans, and budget allocation in partnership with media and agency partners; optimize spend based on performance and ROI.
Work effectively and collaboratively across a matrix marketing organization