Omni-Channel Marketing Director, Respiratory Biologics

GSK • Philadelphia, PA

2d • Hybrid

About The Position

As the Director, HCP Omni Marketing, you will be responsible for the development and execution of Healthcare Professional (HCP) Marketing non-personal/digital tactical planning and execution. This role plays a pivotal part in driving digital activity and customer engagement strategy across customer groups and indications. The successful candidate will be a visionary leader with strong expertise in media strategy, digital content development, and analytics, while also serving as a coach and mentor to team members This position will require strong leadership in many areas, including clinical acumen, building commercial strategy, creating tactics to support strategy, developing KPIs and measurement plans, and cross-functional collaboration The specific accountabilities of the role include but are not limited to the following: Media Strategy and Planning: Develop media budgets, allocation strategies, and plans across all media channels, including digital, print, and alternative media platforms; ensuring alignment of media strategies with overall brand objectives and marketing goals. Agency and Partner Management: Own and manage relationships with media agencies, ensuring effective collaboration and execution of campaigns Digital Media Execution: Oversee the development, execution, and optimization of digital media "push" tactics, including paid search, social, display, voice, mobile, and other emerging channels Content Strategy: Define and drive the strategy for digital content journeys, ensuring alignment with customer needs and brand objectives Analytics and Optimization: Use data-driven insights to refine strategies and improve ROI across media and content initiatives Team Leadership and Training: Foster a collaborative and innovative team environment, encouraging professional growth and development

Requirements

• BS/BA with 8 years commercial experience including marketing, sales and/or market access
• Minimum 4 years’ experience in US pharmaceutical/biotech marketing
• Minimum of 2 days per week in office required
• Ability to travel up to 20% domestic travel

Nice To Haves

• Experience in Respiratory, Specialty and/or Rare Disease experience a plus
• Previous people leadership experience
• Proven track record in managing media budgets, agency relationships, and digital campaigns.
• Strong knowledge of digital marketing tactics, including SEO, SEM, paid media, social media, CRM, and website management
• Experience in using analytics tools to measure campaign performance and optimize strategies
• Excellent leadership, coaching, and communication skills, with the ability to inspire and develop teams
• Ability to manage multiple projects simultaneously, work under pressure, and meet deadlines
• Strategic thinker with a strong attention to detail and problem-solving skills

Responsibilities

• Develop media budgets, allocation strategies, and plans across all media channels, including digital, print, and alternative media platforms; ensuring alignment of media strategies with overall brand objectives and marketing goals.
• Own and manage relationships with media agencies, ensuring effective collaboration and execution of campaigns
• Oversee the development, execution, and optimization of digital media "push" tactics, including paid search, social, display, voice, mobile, and other emerging channels
• Define and drive the strategy for digital content journeys, ensuring alignment with customer needs and brand objectives
• Use data-driven insights to refine strategies and improve ROI across media and content initiatives
• Foster a collaborative and innovative team environment, encouraging professional growth and development

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees