NPI Content and Marketing Communications Lead – Office Print WW Marketing Organization

HP • Vancouver, WA

22d • $105,050 - $161,800

About The Position

The Office Print Global Marketing organization is seeking a strategic and visionary Product Marketing Manager to shape compelling value propositions, positioning, narratives, and messaging that drive long-term brand preference and enable sustainable commercial print business growth. The ideal candidate will be passionate about B2B business and marketing, with a deep understanding of market trends, customer insights, and competitive dynamics. They will act as a thought partner to the business unit and regional marketing leaders, providing strategic guidance to align product, sales, and marketing priorities. Success in this role requires strong strategic thinking, persuasive communication, and the ability to translate insights into high-impact narratives that influence decision-making and support the company’s growth ambitions.

Requirements

• BA in Marketing or related field, MBA or similar preferred.
• 5-10 years of proven experience in product marketing, ideally with experience in B2B Communications.
• Demonstrated success in developing and leading integrated marketing campaigns, launches, and product messaging.
• Strong analytical skills and the ability to turn data-driven insights into impactful strategies and messaging, with eye for creativity.
• Excellent written and verbal communication, including crafting compelling presentations and marketing collateral.
• Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.
• Flexibility and the ability to pivot when changes occur rapidly.
• Ability to interface effectively with executive management.
• Natural curiosity with a passion for understanding market trends and customer needs.
• Self-starter mentality and attention to detail with the ability to manage complexity and urgency.

Responsibilities

• Market Research and Analysis Conduct thorough market research to understand customer needs, market trends, and competitive landscape.
• Analyze market data to identify opportunities and threats.
• Customer Insights Gather and analyze customer feedback to inform product development and marketing strategies.
• Maintain a deep understanding of customer personas and pain points.
• Portfolio and Product Positioning and Messaging Develop clear and compelling product positioning, messaging, and value propositions.
• Craft and communicate product stories that resonate with target audiences.
• Sales Enablement Develop sales tools and training materials to support the sales team in effectively selling the product.
• Conduct product training sessions and provide ongoing support to the sales team.
• Budget management Manage budget with accuracy and in alignment with applicable company policies.
• Strong leadership: Exhibit a strong work ethic as a self-starter who takes initiative and can manage complex projects and deliver measurable results within tight deadlines.
• Collaboration is key: Build strong partnerships across cross-functional teams and display excellent influencing, collaboration, and problem-solving abilities, contributing to the team's success.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level