New Growth Sr. Marketing Manager

3M • Maplewood, MN

4d • Onsite

About The Position

As a New Growth Sr. Marketing Manager, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by: Market Opportunity Identification: Conduct thorough market research to identify new platform opportunities, emerging trends, and unmet customer needs. Analyze competitive landscapes and industry shifts to uncover high-potential markets. Go-to-Market Strategy Development: Develop comprehensive go-to-market strategies, including product positioning, target segments, pricing, and distribution channels. Align marketing strategies with broader corporate goals and new platform objectives. New Product Launch: Lead the end-to-end process of new product introduction—from concept validation through commercialization. Create launch plans, develop marketing collateral, and ensure successful execution across multiple channels. Product management of launched products, ensuring new products are meeting their KPIs. Cross-Functional Team Leadership: Work closely with R D to ensure the new platform is aligned with market needs and technological feasibility. Develop business models and financial projections, ensuring profitability and long-term growth, then partner with finance to ensure alignment to CBG expectations. Coach cross-functional and upskill team members in key aspects of marketing. Brand Development & Customer Engagement: Define and communicate the platform's value proposition, ensuring consistent messaging across all marketing touchpoints. Build the brand identity for the new platform and establish strong customer engagement strategies, including digital marketing, social media, and direct-to-consumer initiatives. Performance Tracking & Optimization: Monitor key performance indicators (KPIs) such as sales, market penetration, and customer feedback to gauge the platform's success. Adjust marketing strategies based on performance data and emerging insights. Innovation Pipeline Management: Continuously seek feedback from customers and the market to inform future product iterations and platform extensions. Collaborate with R D to foster ongoing innovation and keep the platform relevant and competitive. Market Research: Set the strategy for market research, determining goals, direction, and methods to support the overall growth strategy. Partner with Insights to utilize customer insights to develop and execute marketing strategies and programs.

Requirements

• Master's degree or higher (completed and verified prior to start) from an accredited institution.
• Ten (10) years of combined experience in strategy marketing, business development or relevant field in a private, public, government or military environment.
• Five (5) years of experience launching and commercializing new products and/or new product development experience in a private, public, government or military environment.
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Nice To Haves

• Proven success in launching and scaling new platforms, with demonstrable results in revenue growth, market penetration, and customer acquisition.
• Exceptional communication and presentation skills, with the ability to influence and collaborate with cross-functional teams and stakeholders at all levels.
• Strong analytical and financial modeling skills, with the ability to see beyond immediate trends and identify long-term opportunities in new markets.
• Strong business sense, understanding how to turn market opportunities into profitable ventures.
• Experience with product portfolio management, new product development, product differentiation, and positioning strategies.
• Proficiency with financial modeling, forecasting, and ROI analysis to build solid business cases for new platforms.
• Expertise in building brand narratives for new platforms, defining value propositions that resonate with consumers.
• Understanding of digital platforms, e-commerce strategies, and digital customer engagement tactics.
• Consumer Packaged Goods experience.

Responsibilities

• Market Opportunity Identification
• Go-to-Market Strategy Development
• New Product Launch
• Cross-Functional Team Leadership
• Brand Development & Customer Engagement
• Performance Tracking & Optimization
• Innovation Pipeline Management
• Market Research

Benefits

• 3M offers many programs to help you live your best life - both physically and financially.
• To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
• Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees