New Business Development Manager

Ocean Spray Cranberries • Lakeville, MA

6d

About The Position

Ocean Spray is hiring for a(n) New Business Development Manager! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since. Ocean Spray is hiring for a New Business Development Manager – Emerging Channels! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we're a farmer owned co op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we've been making our own way ever since. The New Business Development Manager has overall responsibility for the development, execution, and growth of Ocean Spray’s Emerging Channels business, with a focus on DSD distributors and liquor wholesalers. A Day in the Life... A Day in the Life of a New Business Development Manager – Emerging Channels • Manages a portfolio of DSD distributors, liquor wholesalers, and emerging‑channel accounts and is responsible for delivering the Annual Operating Plan. • Responsible for achieving sales quotas/AOP, quarterly reforecasts, and ensuring consistent execution across distributor partners. • Leads the execution of Merchandising, Assortment, Promotions, and Shelving objectives by directing distributor and broker resources to meet Ocean Spray goals within required timelines. • Proactively utilizes and manages internal and external resources — including deduction resolution — to achieve both company and customer objectives. • Owns demand planning inputs for assigned accounts; measured through accurate monthly sales forecasts and visibility into distributor depletions. • Builds strong, collaborative relationships across Ocean Spray’s internal network, distributor leadership teams, field sales partners, and broker organizations to drive business results. • Understands, articulates, and educates distributor and wholesaler partners on Ocean Spray strategies, priorities, and execution expectations. • Analyzes shipment trends, depletions, execution gaps, and financial results; develops solutions to close volume and profit gaps. • Collects and communicates customer, industry, and competitive insights to identify opportunities or risks impacting the Emerging Channels business plan. • Identifies whitespace growth opportunities across liquor, specialty beverage, and other high‑potential emerging channels.

Requirements

• Minimum 3+ years of sales experience; beverage alcohol, or DSD route‑to‑market experience strongly preferred
• Bachelor’s Degree (required)
• Ability to develop, lead, and execute a sales plan across multiple customer types
• Ability to proactively identify, develop, and act on business opportunities
• Strong analytical capabilities with the ability to interpret data and drive actionable insights
• Excellent written and verbal communication skills
• Ability to improve processes and enhance execution efficiency
• Credible, trustworthy, and skilled at influencing internal and external partners
• Ability to travel up to 30%

Nice To Haves

• Experience working with or managing DSD distributors or liquor wholesalers is a strong plus

Responsibilities

• Manages a portfolio of DSD distributors, liquor wholesalers, and emerging‑channel accounts and is responsible for delivering the Annual Operating Plan.
• Responsible for achieving sales quotas/AOP, quarterly reforecasts, and ensuring consistent execution across distributor partners.
• Leads the execution of Merchandising, Assortment, Promotions, and Shelving objectives by directing distributor and broker resources to meet Ocean Spray goals within required timelines.
• Proactively utilizes and manages internal and external resources — including deduction resolution — to achieve both company and customer objectives.
• Owns demand planning inputs for assigned accounts; measured through accurate monthly sales forecasts and visibility into distributor depletions.
• Builds strong, collaborative relationships across Ocean Spray’s internal network, distributor leadership teams, field sales partners, and broker organizations to drive business results.
• Understands, articulates, and educates distributor and wholesaler partners on Ocean Spray strategies, priorities, and execution expectations.
• Analyzes shipment trends, depletions, execution gaps, and financial results; develops solutions to close volume and profit gaps.
• Collects and communicates customer, industry, and competitive insights to identify opportunities or risks impacting the Emerging Channels business plan.
• Identifies whitespace growth opportunities across liquor, specialty beverage, and other high‑potential emerging channels.

Benefits

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs
• Health, Dental, and Vision insurance
• Health savings account
• Flexible spending account
• Life and accident insurance
• Employee assistance program
• Telehealth services
• 1:1 health coaching
• Supportive benefits for all the stages of your life
• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
• Short-Term Incentive/Performance bonuses
• Flexible scheduling options
• Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
• Holiday pay for 12 holidays
• Career development and growth opportunities
• Tuition/Education assistance programs
• Access to LinkedIn Learning
• Scholarship programs for children of employees
• Parental leave
• Bright Horizons Family Solutions – Back-up care, tutoring, etc.
• Adoption assistance
• Bereavement leave
• Up to $300 fitness reimbursement
• Up to $300 massage reimbursement
• Employee appreciation events
• Employee discounts
• Charitable giving

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level