National Sales Director Retail Print

Staples•Atlanta, GA

1d•Remote

About The Position

The National Sales Director, Retail Print, Remote leads the strategy, execution, and performance of the Retail Print sales organization across all Staples stores. This role manages a national team of Area Print Sales Managers (PASM), driving small-business acquisition, expanding print revenue, and strengthening store [1] level sales execution. The Director partners closely with Retail Operations, Print & Marketing leadership, and cross-functional teams to align on priorities, enhance customer experience, and increase utilization of in-store and Digital Print Facility (DPF) production capabilities. This position plays a critical role in accelerating Retail Print growth and shaping Staples’ long-term small-business print strategy. This role is a National role and can be based across the US.

Requirements

Bachelor’s degree or equivalent experience.
5+ years of sales leadership or field management experience, preferably overseeing geographically distributed teams.
Strong strategic planning ability with proven success translating business priorities into actionable field sales execution.
Excellent verbal, written, and presentation skills, with the ability to communicate effectively across all levels of the organization.
Strong interpersonal and relationship-building skills, capable of influencing cross-functional partners and field teams.
Solid business and operational acumen, with the ability to analyze performance metrics, pipeline trends, and market insights to guide decision-making.
Proficiency with CRM tools and sales reporting systems.
Demonstrated ability to coach and develop sales talent to achieve consistent performance.
Ability to travel up to 50% as needed to support field execution across assigned markets

Nice To Haves

Experience leading sales teams in a retail, small-business, or store-aligned selling environment.
Strong prospecting, coaching, and sales process capabilities, with a focus on customer acquisition and pipeline health.
High-energy, adaptable leader who thrives in a fast-paced environment and excels at cross [1] functional collaboration.
Demonstrated ability to make informed decisions with limited information and maintain a positive, solution-oriented mindset.

Responsibilities

Lead, coach, and develop the national team of Area Print Sales Managers (PASM) to drive consistent small-business acquisition, revenue growth, and strong store-level execution.
Set national Retail Print sales priorities, targets, and performance standards, ensuring alignment with enterprise strategy and retail operating rhythms.
Oversee pipeline health, forecasting accuracy, and opportunity progression across all markets, ensuring disciplined sales management and predictable results.
Partner closely with Retail Operations, Market Leaders, and Print & Marketing leadership to align strategies, support field execution, and strengthen customer experience.
Identify trends, customer insights, and field feedback to refine prospecting approaches, print programs, pricing guidance, and market strategies.
Lead the rollout and adoption of new Retail Print initiatives, including sales tools, training programs, capabilities, and performance routines.
Drive cross-functional collaboration with in-store Print teams and Digital Print Facility (DPF) partners to optimize quoting, job routing, production coordination, and fulfillment.
Establish national coaching, performance review, and development routines to improve capability, accountability, and consistency across the PASM team.
Ensure achievement of revenue, margin, and acquisition goals by monitoring performance, addressing gaps, and enabling execution across all regions.
Represent Retail Print at the enterprise level, contributing to long-term strategic planning and championing initiatives that advance Staples’ print growth objectives.