National Sales Account Manager- Hardware & Professional Channels

Lasko Products•West Chester, PA

4h•Hybrid

About The Position

Lasko Products, a market leader in home comfort products for over 100 years, is looking to add a National Account Manager to drive revenue growth and strengthen partnerships across Hardware & Professional Channels. This role is responsible for developing and executing strategic account plans aligned with Lasko’s seasonal business model, product innovation roadmap, and omnichannel growth strategy. The National Account Manager will own customer relationships, lead joint business planning, manage forecasting and promotional execution, and collaborate cross-functionally to deliver profitable growth across both in-store and digital platforms. The ideal candidate brings strong experience managing Hardware & Professional Channel accounts, analytical rigor, and the ability to balance strategic planning with operational excellence in a fast-paced, weather-driven category.

Requirements

5–10 years of experience in National Account Management or Sales within consumer durables or CPG.
Direct experience managing Hardware, Industrial, or Professional Channel accounts required.
Proven success in seasonal planning and managing weather-sensitive categories.
Strong understanding of joint business planning, trade spend management, and P&L ownership.
Analytical mindset with advanced Excel and PowerPoint skills; familiarity with distributor data, POS reporting, and BI tools preferred.
Strong negotiation and presentation skills.
Ability to thrive in a fast-paced, cross-functional environment.
Bachelor’s degree in Business, Marketing, or related field required.
Travel as needed to support customer meetings, distributor visits, and industry events.

Responsibilities

Develop and execute annual joint business plans across Hardware & Professional Channel accounts aligned with company revenue and profitability targets.
Drive assortment expansion, promotional strategy, and distribution growth across fans, heaters, air purifiers, and related home comfort categories.
Identify whitespace opportunities and seasonal growth initiatives within Hardware & Professional Channel customers and distribution networks.
Lead line reviews, category reviews, and new item presentations.
Monitor competitive activity and recommend pricing, assortment, and promotional adjustments to maintain category leadership.
Serve as the primary point of contact for Hardware distributors, professional channel partners, and key accounts (e.g., distributors, co-ops, and independent retailers).
Build strong, collaborative partnerships to support long-term growth and brand expansion.
Partner closely with customer merchandising and digital teams to support omnichannel growth, including owned.com and marketplace strategies where applicable.
Represent Lasko’s brand positioning and innovation roadmap in customer meetings and industry events.
Own account-level forecast inputs in partnership with Sales Operations and Demand Planning.
Ensure alignment between promotional calendars, seasonal inventory builds, and supply chain readiness.
Monitor POS, inventory, and sell-through trends to proactively manage in-stock performance.
Collaborate within the SIOP framework to support weather-driven demand fluctuations.
Partner with Product Development and Marketing to align new product introductions with Hardware & Professional Channel customer needs and use cases.
Collaborate with Finance to manage pricing strategy, margin targets, and trade investment.
Work closely with Operations and Logistics to ensure strong OTIF performance and customer satisfaction.
Coordinate digital content, packaging, and merchandising support to ensure brand consistency.
Analyze sales performance, promotional ROI, category trends, and distribution metrics.
Develop customer-ready presentations and internal executive updates.
Track and deliver against KPIs including revenue, margin, inventory turns, in-stock %, and share growth.