National Media Operations & Sales Specialist

Lamar Advertising Company•Baton Rouge, LA

1d•Onsite

About The Position

Lamar's Corporate Office in Baton Rouge, Louisiana, is looking for a National Media Operations & Sales Specialist to support Lamar’s National Sales team by managing the operational and analytical aspects of national media campaigns. This role ensures campaigns move efficiently from proposal through contract while maintaining oversight of deal terms, performance commitments, and reporting. The Specialist collaborates with National Account Executives, local offices, and agency partners, analyzing data to optimize campaign performance and support strategic sales decisions. Success requires strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment. Lamar’s Corporate Office in Baton Rouge, LA, is home to over 250 professionals from every walk of corporate life. We enjoy a beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, amazing holiday parties, and a quaint outdoor patio to enjoy the good weather days! We partnered up with Major Menus so you can order online for free delivery from a different restaurant every day! Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

Requirements

Advanced proficiency in Excel, SQL, and Python/R; able to build models to quantify data and support leadership decisions.
Experience working across multiple systems, including platforms, billing systems, and reporting tools.
Skilled in cleaning, organizing, and analyzing large or inconsistent datasets; able to provide actionable insights.
Exceptional attention to detail when reviewing contract terms, campaign data, and financial reporting.
Ability to identify trends or discrepancies in data and escalate issues proactively.
Strong verbal and written communication skills; able to clearly explain findings to leadership and agency partners.
Excellent organizational skills; able to manage multiple projects and deadlines in a fast-paced environment.
Bachelor’s degree in Finance, Business, Marketing, Analytics, or a related field
0–2 years of professional experience with a focus on advanced analytics, predictive modeling, or sports/business data management.

Nice To Haves

Master’s degree in Analytics
Experience in advertising or media (particularly Out-of-Home)

Responsibilities

Synthesize complex data sets and advanced metrics to produce tactical reporting and dashboards that drive national sales strategy and optimization.
Reconcile data between Lamar systems (such as P2 and MOBLI) and agency reporting platforms to ensure information remains aligned.
Use Excel and internal reporting tools to track performance and provide regular updates to National Sales leadership.
Assist in developing and maintaining reporting dashboards that help track national account performance against annual targets.
Work with National Account teams to ensure data used in reporting is gathered and entered consistently.
Assist with developing Out-of-Home campaign proposals using Lamar tools and client platforms such as DOmedia or AdQuick.
Coordinate with National Account Executives and local Lamar offices to confirm inventory availability and pricing.
Help manage the transition from proposal to contract, ensuring timelines, inventory holds, and replacements are handled appropriately.
Experience serving as a cross-functional liaison, managing complex communications and logistics across multiple stakeholders

Benefits

A Monday-Friday 8a-5p work schedule
A competitive salary, based on experience and qualifications
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including President's Day and Juneteenth
A comprehensive 6-week training program
Career advancement opportunities
Ongoing professional development and internal leadership programs to maximize your career potential
Multiple medical plan options and health savings account
Hospital, Critical Illness, and Accident coverage
Short & long-term disability and paid parental leave
Employee Stock Purchase Plan
401k plan with company match
Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
A people-first culture that invests in connection, community involvement, and transparency around employee feedback