National Marketing Manager

AlphaGraphics and PostNet Headquarters•Lakewood, CO

15h•$115,000 - $145,000•Hybrid

About The Position

For our Lakewood office we are searching for a National Marketing Manager, who will mainly be focused on driving scalable demand generation, brand consistency, and marketing performance across Fortidia US brands. This role serves as the central engine for national marketing execution—translating growth strategy into measurable results that directly support franchisee revenue, systemwide growth, and customer acquisition. Operating within Fortidia US’s redesigned, growth-oriented marketing organization, the National Marketing Manager owns national demand programs, paid and owned channel performance, content strategy, and digital platform effectiveness. The role is accountable for performance outcomes, not activity, and plays a critical role in moving Marketing closer to the point of revenue. The National Marketing Manager will report to the VP of Marketing.

Requirements

8–12 years of progressive marketing experience, with strong emphasis on demand generation and digital performance
Proven experience leading paid media, website, SEO, and content functions
Demonstrated ability to link marketing activity to revenue outcomes
Experience managing and developing high-performing teams
Strong analytical mindset with experience using performance data to drive decisions

Nice To Haves

Experience working in multi-location, franchise, or distributed business models strongly preferred.

Responsibilities

National Demand Generation & Growth Execution: Lead the planning, execution, and optimization of national demand generation programs across all Fortidia US brands. Drive measurable pipeline, lead quality, and revenue contribution at both the system and franchise location level. Ensure marketing investments are tightly aligned to growth priorities, customer acquisition, and account expansion. Partner closely with Sales, Field Marketing, and Product leaders to align national programs with local execution
Media Performance & Paid Channel Oversight: Directly manage the Media Performance Specialist. Own national paid media strategy, budget allocation, and performance optimization. Establish clear ROI benchmarks, attribution standards, and reporting cadence. Continuously optimize channel mix, spend efficiency, and campaign effectiveness
Digital Platform, Website & SEO Leadership: Directly manage the Website / SEO Manager. Own website performance across Fortidia US brands, including traffic growth, conversion optimization, and platform health. Ensure SEO strategy supports both national demand and local franchise visibility. Partner with IT, external vendors, and brand stakeholders to maintain scalable, high-performing digital platforms
Content Strategy & Brand Enablement: Directly manage the Content Creator. Own national content strategy, ensuring consistent brand voice, messaging, and positioning. Oversee creation of demand-driving content, franchise enablement assets, and campaign materials. Ensure content supports the full customer journey—from awareness through conversion and retention
Performance Management & Accountability: Establish clear performance metrics tied to growth, revenue impact, and franchise adoption. Own dashboards, reporting, and executive-level insights related to national marketing performance. Hold team members accountable for outcomes, timelines, and quality of execution. Use data to drive prioritization, resource allocation, and continuous improvement
Agency & Partner Management (Hybrid Model): Leverage external agencies and partners to extend execution capacity as needed. Manage scope, performance expectations, and ROI of external resources. Ensure external partners operate within Fortidia US brand, standards, and measurement frameworks