Assistant Marketing Manager - The National

Coury Hospitality•Oklahoma City, OK

20h•Onsite

About The Position

Assistant Marketing Manager supports the execution of marketing initiatives for the property and its outlets by delivering timely, on-brand content, digital support, and on-property activation assistance. This role focuses on execution, coordination, and consistency while supporting the strategy and priorities set by the Marketing Manager. While the core responsibilities remain execution-focused, this position operates at a manager level with increased accountability, autonomy, and cross-functional coordination.

Requirements

A bachelor’s degree in Marketing, Communications, or a related field is required.
Previous experience of managing business social media profiles on Facebook, Instagram, and LinkedIn.
1-2 years in Communications, Marketing, Business, Public Relations, or other field related experience.
Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications).
Knowledge of online marketing and good understanding of major marketing channels.
Previous experience with social media software such as Facebook Business Manager other social media dashboards.
Understands social media KPIs and application to overall strategy.
Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc.
Has creative eye for capturing quality photography/videos and ability to make minor edits.
Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.
Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.
Can easily and naturally promote brand advocacy through relationships, online and off.
Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution.
Maintains personal social media profiles in a professional manner.

Nice To Haves

Previous experience in the hospitality industry.

Responsibilities

Marketing Execution & Support: Assist strategy-driven marketing meetings to plan and prioritize tactics across the marketing funnel. Support development of annual and quarterly marketing plans aligned with business objectives and brand standards.
Support the management of the brand(s) marketing tracker with routine status updates, results, and pivots. Collaborate with sales, operations, and other departments to align marketing efforts with overall business goals. Apply effective project management skills and processes to stay organized and on track with marketing tasks, timelines, and deliverables. Assist in reporting on overall marketing efforts routinely. Communicate updates and project statuses routinely to property leader. Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines. Maintain digital asset libraries including photography, video, and brand collateral. Ideate guest experiences alongside the operations team. Support promotions, packages, and gift card initiatives through content and coordination. Capture real-time photos and videos to support all marketing tactics. Assist with professional photo shoot planning, coordination, and execution.
Public Relations, Partnerships & Community Support public relations efforts including media support, broadcasts, accolades, and thought leadership opportunities including capturing visual content for media opportunities, resharing media hits on social media, promoting PR-driven ideas. Collaborate with CVBs, PR agencies, and corporate partners to amplify visibility. Cultivate and increase local partnerships through events, sponsorships, giveaways, etc.
Execute social media strategy ensuring content follows brand standards.
Create, schedule, and publish organic social media content across designated platforms. Support influencer partnership agreements, deliverables, and reporting return on investment. Manage and execute Instagram giveaways from ideation, execution, choosing winners, reporting, and coordinating prizes to chosen winners. Ensure giveaways follow brand standards and guidelines. Manage and publish all Facebook event listings.
Monitor engagement and respond to comments and messages in a timely, brand-aligned manner. Analyze social media KPIs and adjust content calendar as needed. Stay up to date on trends in social media tools, applications, channels, design and strategy.
Develop and execute paid social media strategy and adhere to ad schedule, content and budget. Support online digital presence through upkeep of imagery, business information, etc. Respond to online reviews as needed. Partner with Marketing Manager and operations teams to ensure responses and resolutions reflect brand voice and values.
Conduct online audit routinely to ensure online information is up to date.
Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally.
Capture content at Activations to be used on social media, websites, and media opportunities.
Support Activations as needed.
All other duties as assigned.