National Marketing Manager
About The Position
The Marketing Manager is a multi-state, national role responsible for owning marketing strategy, proposal support, brand governance, and marketing execution across multiple offices and regions. This position works directly with a Principal and senior leadership to ensure consistent messaging, high-quality proposal delivery, and marketing initiatives that support revenue growth, recruiting, and long-term business development. This role requires strong coordination across offices, comfort working with technical teams, and the ability to translate complex environmental and engineering services into clear, compelling messaging.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of marketing experience in professional services, engineering, construction, or technical industries.
- Demonstrated experience supporting proposals and business development initiatives.
- Strong writing, editing, and organizational skills with high attention to detail.
- Ability to manage multiple priorities across offices and regions.
- Proficiency with Microsoft Office and common marketing tools.
Nice To Haves
- Experience with environmental consulting is a plus.
- Experience in AEC, environmental, or engineering consulting firms.
- Experience working in a multi-office or national organization.
- Familiarity with CRM, ATS, or proposal management systems.
- Ability to translate technical or regulatory content into client-focused messaging.
Responsibilities
- Develop and execute marketing strategies aligned with national business objectives.
- Own and enforce brand consistency across all offices, divisions, and affiliated companies.
- Serve as the primary steward of Earth Systems’ marketing standards, messaging, and visual identity.
- Support growth initiatives, rebranding efforts, and integration of new offices or services.
- Own and manage proposal strategy, layout, messaging, and quality control for RFQs, RFPs, and SOQs.
- Maintain proposal templates, resumes, project descriptions, and marketing boilerplate.
- Collaborate with Principals, project managers, and business development staff to position services competitively.
- Ensure proposal materials support revenue generation and strategic growth goals.
- Manage and update website content, including service lines, project highlights, and career pages.
- Oversee social media strategy and content across platforms such as LinkedIn and Facebook.
- Develop campaigns to support recruiting, project wins, and new service offerings.
- Track performance metrics and adjust strategies to improve reach and engagement.
- Partner with HR to support national recruiting initiatives through branding and outreach.
- Strengthen employer brand messaging to attract technical, field, and leadership talent.
- Support internal communications and employee engagement initiatives as needed.
- Create and maintain presentations, brochures, one-pagers, and digital assets.
- Coordinate with external vendors, including designers, printers, and web developers.
- Maintain organized marketing asset libraries and ensure version control.
Benefits
- National-level role with direct visibility to Principals and senior leadership
- Opportunity to shape proposal strategy, brand governance, and marketing execution
- Direct impact on revenue generation and company growth
- Stable, established environmental consulting firm with long-term opportunity
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
11-50 employees
