National Account Manager

Red Bull • Santa Monica, CA

21h

About The Position

The National Account Manager (NAM), Limited-Service Restaurants, is a key member of Red Bull North America’s On-Premise National Accounts team. The purpose of this role is to drive vertical and horizontal distribution, volume growth, High 5 execution, and scalable programs within assigned limited-service restaurant chains and franchises.
This position requires a dynamic, results-oriented leader who can identify, align, and translate shared priorities between customers and Red Bull into compelling business plans that exceed performance targets. The ideal candidate has exceptional sales, business, and financial acumen, with a proven track record in cross-functional collaboration, joint business planning, solving complex business challenges, developing national sales and marketing programs, forecasting, designing trade programs, and executing key initiatives in partnership with both headquarter and field sales teams.

Requirements

• At least five years of chain management experience, with a proven track record of success and a strong drive to pursue and secure new business
• At least eight years of CPG sales experience, with a strong record of driving growth in limited-service restaurants
• Persuasive communicator, both orally and in writing, with customers and internal leadership
• Strong analytical skills, with the ability to interpret and apply business insights
• Highly collaborative, with a team-oriented mindset
• Excellent communication, presentation, and negotiation skills
• Demonstrated success in developing scalable programs that deliver sales results
• Creative, solutions-focused mindset with strong attention to detail
• Self-motivated, entrepreneurial, and able to work independently
• Experience in planning and business management, including developing joint business plans and engaging with customers at the most senior levels
• Proficient in Microsoft Excel and PowerPoint
• Bachelor’s degree preferred
• Fluency in English required; additional language skills are an advantage

Responsibilities

• NATIONAL ACCOUNT MANAGEMENT Develop relationships across the partner network, including corporate teams, field teams, and owner/operators.
• Collaborate with Red Bull stakeholders to develop and execute strategic plans.
• Build strong, mutually beneficial relationships with key account decision-makers and stakeholders.
• Customize presentations using business insights to address customer needs and secure execution and programming.
• Create account-specific programs (e.g., limited-time offers, staff incentive programs) that are relevant to each account and drive volume.
• Partner with the Director of LSR to conduct business reviews and hold partners accountable for delivering on agreed-upon execution and programs.
• Participate in relevant trade shows and conferences.
• CROSS FUNCTIONAL FACILITATION Builds strong relationships and credibility across the organization in order to influence and drive initiatives at the regional level.
• Collaborates with the HQ LSR Lead, Director of LSR, On-Premise Marketing, and Brand Marketing to develop customized account programs and ensure that brand standards are maintained.
• Works with the Director of LSR to adapt the Global Framework to align with U.S. priorities.
• Communicates with key stakeholders within the business units and regions to drive execution and to both provide and gather feedback on accounts and programs.
• Works closely with Operations and Distribution.
• Conducts regular reviews with key RB stakeholders who are part of the global partnership.
• DRIVES ON PREMISE MARKETING INITIATIVES IN LIMITED-SERVICE RESTAURANTS Develops programs to motivate, engage, and reward staff.
• Works with trade marketing and third‑party agencies to develop relevant social and digital initiatives that drive brand and product relevance.
• Creates programs that deliver a premium product experience.
• BUDGETS & PLANNING Establishes and manages budgets, continuously analyzing return on investment (ROI) and rate per case.
• Plans and tracks monthly volume by account chain.
• Analyzes distribution and non-buy reports each month to identify and close gaps.
• Assists in developing, tracking, and controlling budgets to ensure alignment with the annual business plan.
• Manages expenses to remain within the assigned budget.
• Controls account volume forecasting and spending by maintaining accurate and regular Customer Program Management (CPM) updates.
• BUSINESS ANALYSIS & REPORTING Lead post-promotion analysis across all programs to evaluate promotional effectiveness.
• Use all available RBNA and customer data, information, tools, and Category Management support to develop and maintain a position of thought leadership within the Energy Drink category for assigned accounts.
• Analyze sales data thoroughly to establish priorities, identify opportunities, and provide clear focus for the team.
• BUSINESS REVIEWS Conducts regularly scheduled business reviews with account leadership and internal field sales teams to provide updates on business performance, competitive activity, and new opportunities.
• Proactively shares examples of Red Bull marketing activities to illustrate key points of differentiation from competitors.
• Provides energy insights that drive changes in promotion, pricing, or display practices.
• Regularly engages in activities to build relationships and establish strong connections throughout all levels of key accounts.

Benefits

• Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees