National Account Manager - Amazon

Heartland FPG•Carmel, IN

3d•Onsite

About The Position

We are looking for a National Account Manager, Amazon to join our expanding team. The National Account Manager, Amazon will be focused on growing the Splenda and SlimFast brands on Amazon. This role will report to the Omnichannel Director and work in collaboration with Heartland’s marketing team.

Requirements

Bachelor's degree required
Experience with Seller Central and/or Vendor Central
Experience in digital marketing with a focus on managing Amazon ads and SEO
Familiarity with Amazon tools like Brand Analytics and Helium10
Entrepreneurial self-starter with growth mindset
Detail oriented with good project management skills
Strong written and oral communication skills
Strong analytical skills and proficient in Microsoft Office (Outlook, PowerPoint, Excel: pivot tables, vlookups etc.)

Responsibilities

Responsible for Amazon sales target and P&L
Manage and improve account profitability
Own Amazon budget and target planning, strategy and overall account management
Lead annual AVN and manage Vendor Manager and AVS relationship
Approve deductions and manage TPM system
Strategize, implement, maintain and optimize advertising campaigns through Amazon’s Seller Central and Vendor Central accounts including Sponsored Products, Sponsored Brands, and Display Advertising
Own relationship with Amazon’s Ads team and our advertising agency
Coordinate with Heartland’s marketing team to promote sales on Amazon through social media campaigns, email marketing campaigns, coupon programs and incorporating Amazon into master brand marketing strategies
Monitor and report on campaign performance including developing new reporting methods
Implement A/B testing to refine ad copy, creative, and targeting parameters for maximum effectiveness
Track spend and manage a large advertising budget
Work with the Digital Merchandising Manager to optimize Amazon images, video, A+ content, brand story and brand store
Collaborate with brand management team to create compelling and conversion-focused product listings that fit into overall brand strategy
Monitor Amazon listings and work with internal teams to fix catalog issues
Work with commercialization team to develop products tailored to Amazon
Manage Amazon pricing
Use data analytics tools like Helium10, Profitero and Amazon’s Brand Analytics reports to conduct keyword research, competitor research and general market research
Use data analytics tools to track and improve keyword ranking and share of sales
Analyze key performance indicators (KPIs) to identify areas for improvement and growth opportunities
Develop actionable insights to optimize product listings, pricing strategies, and advertising campaigns
Report on marketing and sales performance to broader team