Multimedia Content Specialist for Teknovation

PYA P C • Knoxville, TN

63d

About The Position

PYA is seeking a highly motivated, growth-minded individual to fill the role of Multimedia Content Specialist/ Audience Engagement Specialist for Teknovation [http://teknovation.biz]. The Specialist will support the production, distribution, and expansion of PYA’s publication, focusing on entrepreneurship, innovation, technology, and small businesses in East Tennessee.   This person will work in a partnership with Teknovation’s editor and the PYA marketing and business development teams to identify and cover community business stories. They will also assist with the production of a newsletter that is issued three times/week and growth analytics tracking.  This person also must have an interest in small business, technology, innovation, and scientific concepts.

Requirements

• At least 3 years of work experience in journalism, public relations, marketing, or business development required. Preference for journalists who have a body of work to share.
• Proficiency with publishing platforms such as WordPress, Mailchimp, Hootsuite, and content management systems (Asana) is a big plus.
• Knowledge of SEO best practices.
• Experience in generating analytics reports.
• Exceptional time management with a proven track record of meeting tight deadlines with attention to detail.
• Proficiency in Adobe Cloud software (Photoshop, Premiere, Audition)
• Hard worker. Belief in the product offering. Eagerness to help it bloom.

Nice To Haves

• Existing community relationships and connections are a big plus.

Responsibilities

• Enterprise and produce multimedia news content that propels the mission of Teknovation forward through various media: video, photo, articles, and social media. Producing one to three unique feature stories each week (sample [https://www.teknovation.biz/a-knoxville-based-vibration-technology-company-could-soon-save-tva-millions/]).
• Create a strong network of relationships with key community builders, business leaders, elected officials, and entrepreneurs across East Tennessee in Knoxville, Oak Ridge, Johnson City, Chattanooga, Nashville, and Cookeville.
• Attend various community events as a representative of PYA and reporter for Teknovation.
• Keep track of community business events relevant to the Teknovation audience and update the website calendar [https://www.teknovation.biz/events-calendar/] accordingly.
• Design and send the 3x/week Teknovation newsletter to be compelling, informative, and aligned with PYA’s mission for the publication.
• Prepare regular analytics reports about newsletter performance, social media engagement, and online readership to inform decision-making. Work with PYA’s Marketing team and Teknovation’s editor to track and grow the Teknovation audience.
• Competency to assist with social media posting and content generation, when needed.
• If comfortable, be willing to help be a face for the brand on social platforms.
• Assist in video editing for feature stories and branded partnerships.
• Work hand-in-hand with Teknovation’s Editor, PYA CMO, and Marketing team to ensure quality standards are met and work products exceed expectations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees