Motorcraft Marketing Specialist

FordDearborn, MI
22hHybrid

About The Position

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. In this position... At Ford, we are redefining the future of the Motorcraft brand within the automotive aftermarket. We are seeking a marketing leader who will guide this evolution, blending brand stewardship, strategic planning, and operational excellence to support Motorcraft’s continued growth. In this role, you will help shape and protect the Motorcraft brand by developing consistent, high quality marketing resources and ensuring our sales teams and partners have the tools they need to succeed. You will support the organization and deployment of creative assets, enhance our media presence, and manage key sponsorship integrations (including NHRA and NASCAR). This position requires strong brand governance, disciplined budget management, and an ability to support a fast moving, high impact marketing organization.

Requirements

  • Bachelor's degree
  • 4+ years of experience in Marketing Leadership, Brand Management, or Sales Operations.
  • 1+ years of experience communicating with and influencing functional and technical team members at all levels in the organization
  • 1+ years of experience leading cross-functional teams

Nice To Haves

  • Strong sense of responsibility and ownership, self-starter, and proactive attitude
  • Comfortable working in a fast-paced, fluid environment where priorities shift on a regular basis
  • Deliver results consistently, even under tough circumstances
  • Ability to break down complex tasks or requirements into simpler, more manageable tasks
  • Business-to-Business sales experience
  • Strong Excel and PowerPoint skills
  • Solid understanding of performance metrics (KPIs) to measure program performance, refinement, and value delivered.

Responsibilities

  • Marketing Strategy & Brand Architecture (40%)
  • Promotional Execution & Sales Enablement (40%)
  • Budget Management & Operational Support (20%)

Benefits

  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off and the option to purchase additional vacation time.
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