Mobility Campaigns Growth Marketing, Senior Manager
About The Position
The Verizon Business Mobility Growth Marketing Team is at the forefront of driving expansion in the Business Markets/ Small and Medium Business (SMB), Enterprise, and Public Sector segments. We are a dynamic, boundary-pushing team dedicated to discovering new avenues for growth and increasing mobility gross adds. We operate at the intersection of strategic innovation and rapid execution to capture market share in an evolving digital landscape. As a Campaign Manager for SMB Mobility Growth, you will be the engine driving demand generation and customer acquisition. You will be expected to push boundaries, pioneer new frontiers in demand marketing, and uncover untapped areas of growth.
Requirements
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Experience in demand generation, growth marketing, or campaign management.
- Proven experience building, launching, and managing go-to-market campaigns quickly and effectively.
- Demonstrated experience collaborating cross-functionally within a large, matrixed organization, particularly partnering closely with Sales, Field Marketing, and external agencies.
- Willingness to travel up to 10%.
Nice To Haves
- A Master's degree in Marketing, Business, or a related field.
- Direct experience marketing to Small and Medium Businesses (SMBs), with a distinct advantage for experience targeting Very Small Businesses (VSBs) and startups/newly formed businesses.
- Deep expertise in digital acquisition channels and performance marketing.
- An entrepreneurial, boundary-pushing mindset with a history of discovering and capitalizing on net-new market segments.
- Exceptional analytical skills with the ability to translate complex data into actionable campaign optimizations and growth strategies.
- Experience in the telecommunications or technology sector.
Responsibilities
- Driving Mobility Growth: Taking ownership of driving mobility gross adds within the SMB space through highly effective, end-to-end demand generation campaigns.
- Pioneering New Frontiers: Identifying and aggressively pursuing new growth vectors, specifically focusing on digital acquisition, Very Small Businesses (VSB), and "New to World" segments (newly formed businesses).
- Strategic Planning & Relentless Execution: Developing data-driven, strategic campaign plans while acting as a relentless executioner. You will build, launch, manage, and optimize campaigns with speed and agility.
- Market Discovery: Continuously researching and testing into new markets and buyer personas to create scalable acquisition engines.
- Cross-Functional Collaboration: Navigating our large, matrixed organization to align initiatives. You will work in lockstep with Sales leadership, Field Marketing teams, Database Management, and external agency partners to ensure seamless campaign rollout and lead hand-off.
- Performance Tracking: Establishing rigorous metrics for all campaigns, ensuring every marketing dollar is tied to measurable business outcomes and pipeline generation.
Benefits
- medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance
- matched 401(k) savings plan
- up to 8 company paid holidays per year and up to 6 personal days per year
- paid parental leave
- adoption assistance and tuition assistance
- Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
