Mobility Campaigns Growth Marketing, Senior Manager

Verizon • Irving, TX

6d • $105,000 - $201,000 • Hybrid

About The Position

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. What you’ll be doing... The Verizon Business Mobility Growth Marketing Team is at the forefront of driving expansion in the Business Markets/ Small and Medium Business (SMB), Enterprise, and Public Sector segments. We are a dynamic, boundary-pushing team dedicated to discovering new avenues for growth and increasing mobility gross adds. We operate at the intersection of strategic innovation and rapid execution to capture market share in an evolving digital landscape. As a Campaign Manager for SMB Mobility Growth, you will be the engine driving demand generation and customer acquisition. You will be expected to push boundaries, pioneer new frontiers in demand marketing, and uncover untapped areas of growth. Our credo is at the core of the V team culture View our benefits

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience in demand generation, growth marketing, or campaign management.
• Proven experience building, launching, and managing go-to-market campaigns quickly and effectively.
• Demonstrated experience collaborating cross-functionally within a large, matrixed organization, particularly partnering closely with Sales, Field Marketing, and external agencies.
• Willingness to travel up to 10%

Nice To Haves

• A Master's degree in Marketing, Business, or a related field.
• Direct experience marketing to Small and Medium Businesses (SMBs), with a distinct advantage for experience targeting Very Small Businesses (VSBs) and startups/newly formed businesses.
• Deep expertise in digital acquisition channels and performance marketing.
• An entrepreneurial, boundary-pushing mindset with a history of discovering and capitalizing on net-new market segments.
• Exceptional analytical skills with the ability to translate complex data into actionable campaign optimizations and growth strategies.
• Experience in the telecommunications or technology sector.
• If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Responsibilities

• Driving Mobility Growth: Taking ownership of driving mobility gross adds within the SMB space through highly effective, end-to-end demand generation campaigns.
• Pioneering New Frontiers: Identifying and aggressively pursuing new growth vectors, specifically focusing on digital acquisition, Very Small Businesses (VSB), and "New to World" segments (newly formed businesses).
• Strategic Planning & Relentless Execution: Developing data-driven, strategic campaign plans while acting as a relentless executioner. You will build, launch, manage, and optimize campaigns with speed and agility.
• Market Discovery: Continuously researching and testing into new markets and buyer personas to create scalable acquisition engines.
• Cross-Functional Collaboration: Navigating our large, matrixed organization to align initiatives. You will work in lockstep with Sales leadership, Field Marketing teams, Database Management, and external agency partners to ensure seamless campaign rollout and lead hand-off.
• Performance Tracking: Establishing rigorous metrics for all campaigns, ensuring every marketing dollar is tied to measurable business outcomes and pipeline generation.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
• Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.
• For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees