Mobile Marketing & E-Commerce Supervisor

San Manuel Band of Mission Indians • Highland, CA

3d

About The Position

Under direct supervision of the Manager, Mobile Marketing & E-Commerce, the Supervisor, Mobile Marketing & E-Commerce will be responsible for driving increased and new revenues across a variety of product verticals (mobile application, gaming, hospitality, retail, social gaming, and e-commerce), increasing enrollment in casino loyalty program, supporting and maximizing marketing communication channels, and streamlining the sales funnel for conversions. The ideal candidate is data and user journey focused, thrives in a fast-paced environment, and will play a key role in developing and optimizing processes for efficiency across the department. ESSENTIAL DUTIES AND RESPONSIBILITIES 1. Plans and delivers mobile and e-commerce marketing strategies across strategic marketing channels (Yaamava’ App, Yaamava’ txt, Play Online by Yaamava’, Hotel Booking Engines, My Club Serrano, and First Party Digital Ads) to encourage customer retention and loyalty. 2. Reviews, and approves all Mobile and E-commerce Marketing strategies, messaging, and campaigns. 3. Ensures Mobile and E-commerce initiatives are executed strategically, efficiently, accurately, and timely, while producing positive casino revenue. 4. Develops and collaborates with Manager Mobile & E-Commerce to develop long-term Mobile and E-commerce vision to ensure current initiatives align with departments goals. 5. Collaborates with internal and external development departments to enhance Mobile and E-commerce product features and functionality to increase product values and positive guest experience. 6. Monitors customer journeys across systems to help deliver consistent quality guest experience. Works closely with all stakeholders, including Casino Marketing, Brand Marketing and Strategic Marketing to ensure a seamless guest journey. 7. Performs other duties as assigned to support the efficient operation of the department.

Requirements

• Bachelor’s Degree required, with an emphasis in Marketing, Communications or other relevant coursework.
• Minimum two (2) years of experience in mobile and/or e-commerce marketing required.
• Intermediate to advanced knowledge of interactive communication platforms including, but not limited to email, SMS, and mobile applications required.
• Familiarity with content management systems.
• Digital marketing acumen and technical expertise.
• Knowledge of digital metrics and analytics programs.
• Strong experience managing complex variable data or campaigns required.

Nice To Haves

• Master’s degree preferred.
• Minimum one (1) year in a supervisor or manager role preferred.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.

Responsibilities

• Plans and delivers mobile and e-commerce marketing strategies across strategic marketing channels (Yaamava’ App, Yaamava’ txt, Play Online by Yaamava’, Hotel Booking Engines, My Club Serrano, and First Party Digital Ads) to encourage customer retention and loyalty.
• Reviews, and approves all Mobile and E-commerce Marketing strategies, messaging, and campaigns.
• Ensures Mobile and E-commerce initiatives are executed strategically, efficiently, accurately, and timely, while producing positive casino revenue.
• Develops and collaborates with Manager Mobile & E-Commerce to develop long-term Mobile and E-commerce vision to ensure current initiatives align with departments goals.
• Collaborates with internal and external development departments to enhance Mobile and E-commerce product features and functionality to increase product values and positive guest experience.
• Monitors customer journeys across systems to help deliver consistent quality guest experience. Works closely with all stakeholders, including Casino Marketing, Brand Marketing and Strategic Marketing to ensure a seamless guest journey.
• Performs other duties as assigned to support the efficient operation of the department.

Benefits

• As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees.
• Your commitment to San Manuel is matched by our commitment to you. We offer a Total Rewards package of monetary, benefits and development rewards to individuals who meet and exceed specific goals. These programs support our pay-for-performance philosophy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees