Mid-Atlantic Market Development Manager
About The Position
We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. The Market Development Manager is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within the specified territory. This role will actively prospect new business opportunities and convert solar installers into Generac customers, who resell Generac’s PWRmicro solar and PWRcell 2 storage solutions, as well as other Generac ecosystem components (primarily home standby generators but also including ecobee smart thermostats, EV chargers, etc.). This individual will develop and execute targeted strategies, establish program agreements, and drive product sales to the end market users through our current distribution platform. Territory Coverage: Mid-Atlantic U.S. states
Requirements
- Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
- 4 years of solar industry experience
- Ability to travel 30-60% of the time
Nice To Haves
- Experience in residential solar and energy storage
- Experience in business-to-business sales
- Experience selling to C-suite executives and key decision makers at large corporations
- Working knowledge of two-step distribution model
- Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close
- Experience identifying leading market indicators and major prospects through 3rd party tools such as Ohm Analytics, Woodmac, etc.
Responsibilities
- Identify, engage, and convert solar installation companies into Generac ecosystem customers.
- Plan and implement sales strategies to maximize share and margin; motivate customers to prefer Generac products over the competition.
- Expand customer base by identifying new partners and developing new customer opportunities.
- Build and maintain an extensive pipeline of new key account opportunities.
- Position is 80% new account development and 20% account management.
- Build strong relationships with established key account customers and support teams to enhance long-term business relationships.
- Maintain sales records in CRM and current activity on progress to provide accurate forecasting information.
- Work with sales and business leadership to develop a business plan to support each key account's growth initiatives.
- Provide market feedback and competitive intelligence to business and sales leadership.
- Maintain tight follow up on programs to close opportunities effectively and efficiently.
- Communicate proficiently with Generac Clean Energy sales team members to ensure coordinated effort to capture and serve accounts effectively.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
