Insomniac - Merchandise & Content Marketing Strategist
About The Position
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The Merchandise & Content Marketing Strategist is responsible for developing and executing marketing campaigns that support both product launches and broader Insomniac content initiatives. Sitting within the Product Team, this role builds Insomniac’s content plan, collaborates with Records, Radio, Festivals, and Brand Strategy, and helps bring artist stories, music releases, and cultural moments to life. They lead content distribution across digital channels, support merch go-to-market efforts, and ensure campaigns are delivered on time, on brand, and with measurable results. This role requires a mix of creative thinking, strong project management, and a passion for music and entertainment culture. This role reports to the Head of Fashion & Apparel. This position will be fully in office.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 3+ years of marketing experience in ecommerce, entertainment, music, media, or event-driven environments
- Strong experience building multi-channel marketing plans across social, digital, and editorial formats
- Demonstrated ability to think creatively and conceptually- beyond transactional marketing
- Proven success managing multiple cross-functional teams, partners, and campaign timelines
- Solid understanding of digital platforms, analytics tools, SEO/SEM, content performance metrics, CRM systems, and emerging media
- Experience interpreting data to shape creative strategy and inform content decisions
- Highly organized, detail-oriented, and able to execute operational pieces without losing sight of big-picture brand storytelling
- Experience managing cross-functional campaigns and deadlines
- Strong analytical skills and familiarity with marketing tools and reporting platforms
- Creative mindset with the ability to execute operationally
Responsibilities
- Support product marketing and build creative campaigns for product releases
- Develop cross-functional content plans in partnership with Records, Radio, and Festival teams
- Create editorial-style content concepts for artist stories, music releases, and brand initiatives
- Execute multi-channel digital marketing strategies across social, email, and web
- Coordinate campaign timelines, assets, and budgets with internal teams and vendors
- Analyze performance metrics and optimize future content and campaign decisions
- Stay up to date on music, culture, and digital trends relevant to Insomniac audiences
- Train and provide support in onboarding team members, clients, vendors and partners when needed
- All other projects and initiatives as identified
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
51-100 employees
