Medical Group Marketing Leader

Harbor Health

29d

About The Position

At Harbor Health, we're building a more connected and human approach to healthcare—bringing care delivery and coverage together to create a better experience for the people we serve. As we expand our clinic footprint across Texas, we are looking for leaders who are energized by the opportunity to help shape how this model is understood and experienced in the market.
If you are motivated by the opportunity to translate complex healthcare models into clear, meaningful experiences for patients and communities, we would welcome the chance to connect.
The Medical Group Marketing Leader will partner across clinical, product, operations and growth teams to strengthen how Harbor Health’s care delivery model is positioned, communicated, and brought to market.
This role plays a central part in helping Harbor clearly express the value of its care model while supporting increased awareness, patient engagement, and clinic utilization across a growing network. The position brings together product marketing, local market activation, and consumer experience to ensure Harbor’s care delivery offering is both well understood and meaningfully experienced.
A strong understanding of Harbor’s integrated care and coverage model is important, as this role helps ensure that care delivery marketing aligns with and reinforces the broader Harbor experience.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred
• 12+ years of progressive marketing experience, including leadership roles
• Strong foundation in product marketing, positioning, and messaging development
• Experience in healthcare, multi-site services, or consumer growth environments
• Demonstrated ability to work cross-functionally with clinical, product, and operational teams
• Experience developing and executing go-to-market strategies
• Strategic thinker with the ability to translate complex models into clear market positioning
• Strong communication skills with the ability to simplify and humanize healthcare concepts
• Collaborative leadership style with comfort working across diverse teams
• Consumer-centered mindset with a focus on reducing friction and improving experience
• Data-informed approach to decision making and continuous improvement
• Ability to operate effectively in a dynamic, evolving environment

Nice To Haves

• Experience with value-based care, payvider models, or integrated care delivery and coverage
• Multi-location healthcare experience (primary care, specialty care, or clinic-based models)
• Experience in high-growth or scaling organizations
• Exposure to both B2C and B2B healthcare marketing

Responsibilities

• Partner with clinical and product leaders to define and refine the positioning of Harbor Health’s care delivery model
• Translate a complex, integrated approach to care into clear, compelling messaging for patients, employers, and partners
• Develop messaging frameworks and narrative guidance that can be consistently applied across channels and markets
• Support go-to-market strategies for new clinics, services, and care model enhancements
• Collaborate with growth and market teams to increase patient awareness, acquisition, and ongoing engagement across the clinic network
• Align marketing efforts with clinic capacity, provider panel goals, and access considerations
• Help shift patient behavior toward longitudinal, relationship-based care
• Work with regional and community leaders to strengthen Harbor’s presence in key Texas markets
• Develop locally relevant approaches that build trust, familiarity, and preference over time
• Connect community engagement, employer relationships, and digital efforts into a cohesive market strategy
• Partner with product and digital teams to improve how patients discover, understand, and access care
• Support optimization of key consumer moments such as search, scheduling, and follow-up engagement
• Help ensure the digital experience reflects Harbor’s care model and differentiates the patient experience
• Collaborate with insurance and product marketing teams to align care delivery messaging with Harbor’s broader model
• Help ensure that marketing communicates how care and coverage work together to create a different experience
• Support efforts that connect patient engagement with member growth over time
• Work alongside clinic, operational, and clinical leaders to ensure marketing reflects real patient needs and care delivery priorities
• Establish feedback loops between frontline teams and marketing to continuously improve messaging and engagement approaches

Benefits

• Opportunity to help shape how a new model of care is understood and experienced in the market
• A collaborative environment working alongside clinical, product, and operational leaders
• A mission-driven organization focused on improving the healthcare experience for patients and communities
• Competitive compensation and benefits
• Professional growth in a rapidly expanding organization
• A culture grounded in transparency, curiosity, and shared purpose

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees