Media Strategy Intern

AARPWashington, DC
34d$18 - $28Hybrid

About The Position

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin. Interested in shaping strategy at one of America's most influential content publishers? AARP produces the nation's most-read magazine and operates a rapidly expanding digital media platform. As an intern on the Media Strategy & Integration team, you'll gain hands-on experience in scaling creative media programs and learn how campaigns are planned, executed, and optimized. This role offers exposure to enhancing user journeys, leveraging project management tools, and implementing strategic media initiatives, collaborating closely with a diverse team of editors, producers, and content creators. You'll assist with managing workflows, preparing reports, and supporting efforts that drive measurable impact across AARP's media and content publishing ecosystem. This paid internship will start in January 2026 and end in May.

Requirements

  • Must be enrolled in a degree program at an accredited college or university; be considered a rising undergraduate junior or senior, graduate student, or postdoctoral student; and remain academically enrolled throughout the internship
  • Pursuing a degree in Business Administration, Strategic Leadership, Strategic Management, or a related field
  • Interest in media strategy, program management, and marketing
  • Strong organizational and time-management skills
  • Proficient in Microsoft Office Suite (Excel, PowerPoint, Word); familiarity with data visualization tools is a plus
  • Excellent written and verbal communication skills
  • Regular and reliable job attendance
  • Exhibit respect and understanding of others to maintain professional relationships

Responsibilities

  • Support the scaling of creative and innovative media programs across platforms
  • Contribute to enhancing digital user journeys and engagement pathways
  • Assist in planning, executing, and optimizing media initiatives in collaboration with cross-functional teams
  • Use project management tools to track tasks, timelines, and cross-team workflows
  • Prepare reports and summaries that highlight project status, performance, and insights
  • Coordinate deliverables and help manage content production processes

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What This Job Offers

Career Level

Intern

Industry

Social Assistance

Education Level

No Education Listed

Number of Employees

1,001-5,000 employees

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