Media & Sponsorships Manager

Piedmont Healthcare • Atlanta, GA

2d

About The Position

This position leads the development and execution of media and sponsorship strategies under the direction of Director, Content and Media and in close partnership with the team and other stakeholders across the Brand Growth team. This includes the support of the marketing and brand plans for the Piedmont overall brand, entities, service lines, talent acquisition and local practices and all mass-, digital- and paid social media, out-of-home, sponsorship activation/support and potential new or different approaches for Piedmont like Influencer Marketing, Direct Mail, Gaming, Podcasts and future AI integrations. The role is also responsible for supporting the Brand Growth Mix Modeling efforts with the analytics team, including the tracking and measurement of all media and sponsorship activation and reporting to all stakeholders.

Requirements

• Bachelor’s degree in Digital Marketing, Business, Technology, or related field.
• Five (5) years of experience in media in agency or client side.
• Experience or familiarity with modern science-based marketing approaches (e.g. Lis Binet & Peter Field, James Hurman/Cannes Lions, Byron Sharp, Mark Ritson etc).

Nice To Haves

• Leadership experience is preferred.
• Experience working in consumer products goods, insurance, financial, travel, hospitality and/or, media agencies.

Responsibilities

• Leads the development and execution of media and sponsorship strategies
• Supports the marketing and brand plans for the Piedmont overall brand, entities, service lines, talent acquisition and local practices
• Supports all mass-, digital- and paid social media, out-of-home, sponsorship activation/support and potential new or different approaches for Piedmont like Influencer Marketing, Direct Mail, Gaming, Podcasts and future AI integrations
• Responsible for supporting the Brand Growth Mix Modeling efforts with the analytics team, including the tracking and measurement of all media and sponsorship activation and reporting to all stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees