Senior Associate, Social Media Strategist - Sponsorships

Capital One • McLean, VA

1d

About The Position

Senior Associate, Social Media Strategist - Sponsorships Are you a passionate social media marketer with a track record of delivering breakthrough results? Are you a strategic thought leader with experience driving social media marketing for big brands? Are you passionate about and/or well-versed in the rapidly changing world of technology? If you’re persuasive, analytically rigorous, highly collaborative, and adept at bringing ideas to life in creative ways and navigating white space, you may be the perfect match for our Senior Associate, Brand Social Strategy position. This role will support and execute the social media marketing strategy for the Brand Sponsorships line of business, as well as the campaign process from end-to-end. The ideal candidate will work collaboratively with cross-functional teams to understand business objectives with the goal of informing strategic intent for social posts. With manager support, they will brief creative teams, provide strategic guidance and guardrails for paid media support, and work with internal partners, as well as legal teams, to ensure we are publishing a regular cadence of brand-defining content that delivers on Capital One’s strategy and brand standards. The candidate will also be responsible for analyzing the results of social media initiatives and applying learnings and recommendations to future campaigns. What the Social Media Strategist will do:

Requirements

• Strong communicator with experience collaborating across various teams and agencies to get work done
• Knowledge of social media marketing and/or a passion to learn and become a SME in the space (including astute knowledge of social media best practices and guidelines including: targeting, channel strategies, KPI development, high-level understanding of paid social media, analytics / insight tools)
• Keen process orientation and attention to detail - ability to work independently to execute processes and manage up to help resolve problems
• Proven ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines, also making sure efforts are meeting the business needs at every touch point
• Experience with and or passion to learn how to leverage influencers in social media initiatives
• Skilled relationship-builder with strong aptitude for client relationship management
• Ability to be flexible and fungible with various changes and to remain calm under pressure and problem solve in real time
• High School Diploma, GED or Equivalent Certification
• At least 3 years of experience in marketing, consumer brand, digital marketing or a combination of these

Nice To Haves

• Bonus if your experience is with creative teams to create social media content
• Bonus if you have direct experience across any or all of the major social platforms (Facebook, Instagram, TikTok, X, Snapchat, Reddit, Pinterest, etc.)
• Bachelor’s Degree or military experience
• 4+ years of marketing communications or social or digital advertising with a focus on social or digital marketing
• 2+ years of experience running paid social campaigns
• Experience in the Sports, Sponsorships, Event Production, or Entertainment industry
• Experience handling “real time” events

Responsibilities

• Work with Manager to help execute social strategies for Brand Sponsorships line of business across Facebook, Instagram, Twitter, Pinterest, TikTok, LinkedIn, Reddit, Snapchat, etc to support their objectives
• Partner with creative teams and agencies on creative development to ensure marketing materials are on brand, high quality, unassailable, and delivered on schedule
• Provide creative feedback ensuring content is on brand, on brief, and relevant for social media
• Manage input and approvals from cross-functional stakeholders (business partners, creative team, legal, compliance, 3rd party partners, talent teams, etc.) and partner across the organization and various teams to communicate and manage projects
• Handle various project-oriented tasks, such as process improvements, calendar development, paid trafficking, talent vetting, etc.
• Publish social content supporting the enterprise organic social strategy via Sprinklr and natively
• Keep abreast of industry trends and competitive strategies to identify potential challenges and opportunities in the short and long term
• With support, manage creative team and external content creators to execute social content in real time at onsite events
• Share insights and learnings that influence future campaigns and strategies, optimizing marketing strategies informed by past results and consumer insights.

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED
• Number of Employees: 5,001-10,000 employees