Media Specialist

SpartanNash • Grand Rapids, MI

1d

About The Position

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states. Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers. Ready to contribute to the success of our food solutions company? Apply now! Location: 850 76th Street S.W. - Byron Center, Michigan 49315 Position Summary: This role will serve as the primary media point of contact and requires a deep understanding of current digital and traditional advertising best practices and analytics. Includes key administrative responsibilities related to advertising execution , campaign reporting and platform management, to continuously optimize performance across multiple channels.

Requirements

• Bachelor’s degree in Marketing , Communications, Business, or rel ated field. Equivalent combinations of education and experience will be considered.
• 2-3+ years of marketing experience in digital marketing industry.
• Strong background in digital & traditional advertising platforms and strategies.
• Proficient with, Meta Business Suite, Google Ads, CRM platforms, etc.
• Knowledge of pixels and CAPI, tracking events, & conversion setup best practices.
• Ability to diagnose campaign issues and provide solutions to Media Operations Manager.
• Able to competently present data and reports to internal business partners alongside Account Managers.
• Highly organized, responsive, and team-oriented with the ability to manage multiple projects.
• Knowledge of marketing compliance and data privacy regulations.

Nice To Haves

• Familiarity with SEO/ SEM a plus.

Responsibilities

• Media Operations & Innovation Use sales/marketing data and 3rd party tools to generate detailed reports that track campaign effectiveness (KPIs), customer engagement, conversion rates, website traffic/engagement, social media metrics and sales impact across multiple marketing channels.
• Liaison between external vendors and internal shareholders coordinating numerous campaigns with multiple versions on a weekly basis.
• Develop and manage a content calendar aligned with marketing campaigns and engaging content across formats (text, image, video) and banners.
• Schedule and execute media campaigns to support various marketing objectives across multiple brands/ banners directly with media vendors, or with agency.
• Stay current on industry trends, digital innovations, competitor activity and emerging trends.
• Maintain a working knowledge of marketing compliance and data privacy regulations, ensuring all campaigns and communications adhere to legal, Company and OEM guidelines .
• Media Purchasing & Optimization Guide digital advertising efforts including paid search (PPC), paid and organic social media, programmatic/streaming campaigns, SEO, video, TV, radio, and outdoor, optimizing campaigns as needed.
• Utilize data from various ad management platforms and Looker Studio to identify trends, insights, and areas for optimization.
• Conduct A/B testing and /or conversion lift studies to analyze media impact to maximize ROAS .
• Take on additional responsibilities as assigned or as the business needs evolve .

Benefits

• As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.
• SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging.
• We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.
• We are not able to sponsor work visas for this position.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees