Media Sciences and Measurement, Senior Vice President

Citi • New York, NY

10d

About The Position

Partner closely with internal stakeholders in media, adtech, product and across LOBs to help enable data driven decision making for media strategy and optimization and identify their measurement requirements. Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders Own and lead the development of measurement roadmap, media test and learn agenda, and advanced analytics studies for cross-channel measurement Lead, mentor, and develop a team of media science analysts. Oversee day-to-day reporting and deliverables, foster a culture of continuous learning, and ensure high performance and career growth for team members. Cultivate and lead strategic relationships with key measurement and media vendors, driving measurement priorities and roadmap, testing in pilots. Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future proof measurement solutions. This role will serve as a subject matter expert in measurement - ability to speak to different measurement methodologies, measurement landscape and industry changes. Simplify complex measurement terminology into compelling narrative for senior stakeholders across the organization. This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Requirements

• 10+ years' experience within media measurement and analytics, either on the client side, agency side or publisher side
• Solid understanding of media planning principles, digital and emerging media platforms.
• Familiarity with Adtech and Martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc)
• Expertise in media measurement approaches including attribution, MMM, ad effectiveness and incrementality testing
• Highly analytical, with a proven ability to distill data and numbers into business outcomes, derive and communicate strategic insights and implications for senior leadership
• Outstanding data storytelling skills, communication, presentation, and negotiation skills, capable of influencing and engaging executive-level stakeholders across a matrixed organization.
• Ability to independently own and project manage workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic
• Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven
• Process oriented and organized, operate efficiently to deliver high-quality work in a fast paced and dynamic environment across different teams
• Excellent attention to detail, organization skills and strong presentation skills to senior level leadership stakeholders
• Exceptional strategic thinking, problem-solving, and decision-making capabilities, with a focus on long-term impact.
• Proactive vision for the future of measurement, with demonstrated leadership in anticipating and navigating industry changes.
• Extensive experience working closely with legal, compliance, and procurement teams on technology contracting and approvals in a highly regulated environment.
• Masters or Bachelor's degree in Business Analytics, Marketing, Business, Finance, Statistics.

Responsibilities

• Partner closely with internal stakeholders in media, adtech, product and across LOBs to help enable data driven decision making for media strategy and optimization and identify their measurement requirements.
• Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders
• Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders
• Own and lead the development of measurement roadmap, media test and learn agenda, and advanced analytics studies for cross-channel measurement
• Lead, mentor, and develop a team of media science analysts. Oversee day-to-day reporting and deliverables, foster a culture of continuous learning, and ensure high performance and career growth for team members.
• Cultivate and lead strategic relationships with key measurement and media vendors, driving measurement priorities and roadmap, testing in pilots.
• Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future proof measurement solutions.
• Serve as a subject matter expert in measurement - ability to speak to different measurement methodologies, measurement landscape and industry changes.
• Simplify complex measurement terminology into compelling narrative for senior stakeholders across the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 5,001-10,000 employees