Senior Vice President, Global Measurement & Reporting Lead (Media Advertising)
About The Position
Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences. The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow. The Senior Vice President, Global Measurement & Reporting Lead is responsible for driving Global/US reporting roadmap to address current and future reporting needs, implementation of global reporting solution, and operationalizing the measurement framework. This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of media. The candidate must have a proven track record of leading the implementation of reporting dashboards across global brands. Successful candidates will be multi-dimensional who are able to employ complex problem solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience. Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process and digital reporting/insights.
Requirements
- Minimum 10 years cumulative experience within Media, Analytics, and related fields
- Extensive experience leading and managing marketing technology projects from ideation through installation
- Experience with online advertising/media, channel marketing, strategic marketing, off-line advertising/media and/or consulting
- Excellent project management skills
- Excellent organizational skills and attention to detail a must
- Excellent presentation and communication skills
- Proficiency with Datorama, Tableau, or other data visualization tools is required
- Strong critical thinking and problem-solving skills
- Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
- Strong client management/consultative experience
- Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics
- Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
- Experience to design jobs that can be easily promoted from one (Dev) environment to another (Test or Prod) seamlessly, without modification.
- Clear understanding of SSIS and ETL best practices within a MS SQL Server environment
- SSIS error handling, error propagation and email notification
- Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server)
Nice To Haves
- Experience working with international teams is a plus
Responsibilities
- Own all management of global reporting dashboard including acting as main POC across markets and main escalation POC
- Global reporting network management
- Build strong relationships with internal stakeholders and groups
- Drive a culture of ‘always on' data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning
- Establish and manage data integrations utilizing a taxonomy nomenclature to make recommendations for data visualization to showcase media performance through the use of PowerBI, Datorama or Tableau
- Lead teams to perform regular quality assurance/quality control checks on assigned client campaigns to ensure the data is processing accurately
- Assist in operationalizing test as it relates to ensuring taxonomy and necessary ad server/ verification tracking has been applied
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
