Media Relations Contractor

Town Web

19h • Remote

About The Position

This is a PR contract with a clear goal. Maximize earned media coverage and free trial signups culminating in a high-impact, single-day PR push campaign in early May. You'll work on this campaign roughly from mid-March thru early May and own the media outreach execution end-to-end across a mix of earned and paid placements.
Specifically, that means:
Researching and helping to build targeted media and influencer contact lists relevant to govtech and public sector audiences
Writing and sending pitches to journalists, reporters, editors, and influencers.
Managing follow-ups and ongoing relationship management throughout the campaign
Identifying and negotiating earned media placement opportunities along with sponsored editorial content, advertorials, and sponsored social/media posts
Tracking outreach activity and coverage results in a shared system
Coordinating logistics with media and influencers leading up to and on the PR day itself

Requirements

• You have hands-on media relations experience.
• You've pitched journalists and gotten placements in real editorial outlets, not just secured backlinks through content syndication or blogger outreach
• You have experience with both earned media and paid placements and know how to evaluate and negotiate them.
• You understand the difference between PR and digital PR. If your background is primarily in link building, this is not the right fit.
• You're organized and detail-oriented. You have a system for managing outreach at volume without things falling through the cracks.
• You're self-motivated, take ownership, and follow through on what you say you're going to do

Nice To Haves

• familiarity with govtech, government software, or public sector media

Responsibilities

• Researching and helping to build targeted media and influencer contact lists relevant to govtech and public sector audiences
• Writing and sending pitches to journalists, reporters, editors, and influencers.
• Managing follow-ups and ongoing relationship management throughout the campaign
• Identifying and negotiating earned media placement opportunities along with sponsored editorial content, advertorials, and sponsored social/media posts
• Tracking outreach activity and coverage results in a shared system
• Coordinating logistics with media and influencers leading up to and on the PR day itself

What This Job Offers

• Education Level: No Education Listed