Coordinator - Media Relations

Collin College • McKinney, TX

1d

About The Position

We are seeking a dynamic and skilled media relations coordinator to join our Communications team at Collin College. This position plays a crucial role in enhancing the college's reputation and visibility through strategic media engagement and communication. The ideal candidate will possess excellent communication skills, a keen understanding of media landscape trends, and a passion for higher education. Position will require frequent travel within the DFW area.

Requirements

• Bachelor's degree in communications, public relations, journalism, or a related field from an accredited institution and five (5) years of related experience required.
• Knowledge of AP style
• Knowledge of digital platforms
• Knowledge of social media
• Knowledge of online marketing
• Knowledge of marketing principles
• Possess an understanding of the complex, fragmented media landscape and how to bring together cohesive programs and drive results for clients
• Superior organization skills and exceptional attention to detail.
• Self-starter, proactive, able to work independently and in team settings
• Excellent written and verbal communication skills, with a keen eye for detail and accuracy
• Strong interpersonal skills and the ability to cultivate and maintain relationships with media contacts and stakeholders
• Creative thinking and problem-solving skills
• Creative news and feature writing skills
• Proofing and editing skills
• Organization and time management skills
• Interpersonal skills
• Project management skills
• Interviewing skills
• Ability to work effectively in a fast-paced environment, prioritize tasks, and meet deadlines
• Ability to work independently as well as part of a collaborative team
• Ability to guide, direct and motivate direct reports, including setting performance standards and monitoring performance
• Ability to establish and maintain effective working relationships
• Ability to communicate effectively, both orally and in writing
• Ability to research and write press releases, news and feature stories and marketing materials
• Ability to serve as project manager
• Ability to serve as editor

Nice To Haves

• Agency, TV/radio or news organization experience preferred.
• Familiarity with media monitoring tools and software is preferred
• Experience with crisis communication and media training is a plus

Responsibilities

• Develop and implement comprehensive media relations strategies and plans to promote Collin College's initiatives, events, and achievements.
• Coordinate and plan pitch concepts and materials.
• Determine objectives and metrics.
• Collaborate with the Marketing and Communications team to develop engaging content for press releases, social media, and other communication channels.
• Write articles promoting the college district.
• Write and send compelling press releases, media advisories, and other materials to effectively communicate key messages to the media.
• Cultivate and maintain relationships with local media outlets, journalists, and influencers.
• Coordinate interviews with local media.
• Monitor media coverage and provide regular reports and analysis to stakeholders.
• Proactively identify opportunities to capitalize on positive coverage and address any negative publicity.
• Assist in developing and implementing crisis communication plans and serve as a spokesperson for the college when necessary.
• Provide media relations support for college events, including groundbreakings, press conferences, and academic ceremonies.
• Coordinate media training and support for Communications team members, leadership, faculty and staff spokespeople, as needed, to effectively communicate with the media.
• Perform other duties as assigned.
• Perform all duties and maintain all standards in accordance with college policies, procedures and Core Values.

Benefits

• Collin College is an Equal Opportunity Employer and does not discriminate on the basis of any characteristic protected by applicable law.
• Collin College has been named one of the “Great Colleges to Work For” by the Great Colleges Program.
• Collin College has also been recognized as one of the DFW Metroplex’s “Best and Brightest Companies to Work For.”
• Initiatives tied to the college’s master and strategic plans challenge our employees to grow professionally while still feeling supported with training and collaboration.
• We invite you to explore our competitive benefits today.
• Collin College is an equal opportunity/affirmative action employer.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level