Media Planner

BBQ Holdings, Inc. • Vancouver, WA

5h • $75,000 - $85,000

About The Position

The Media Planner champions Papa Murphy's commitment to quality, service, integrity, and teamwork by:

Developing and executing comprehensive national digital media strategies and
plans to meet business goals and KPIs.
Including channel, platform & high-level strategic recommendations as well
as a test roadmap, to ensure optimal spend and maximum results.
Including budget & flight recommendations as well as audience
research/refinement and KPIs.
Strategic plan clearly defined to drive incremental transactions and
revenue.
Requires a seamless execution of evergreen and promotional campaigns.

Handling campaign setup including audience research/strategies, best-practice
campaign configuration, trafficking, monitoring, reporting & optimizations.
Managing day-to-day operations of national digital media campaigns, such as
CTV, Online Video, Programmatic Display, Audio, Native, etc.
Possibility to support paid search and paid social team members
Including vendor management, platform execution, creative assignment,
tracking/tag setup, geo-targeting, bidding strategies, A/B testing and
measurement.
Providing proactive updates, creating detailed reports and corresponding
analysis, to identify opportunity areas.
There will be a large emphasis on A/B testing, creative optimization and
driving sales performance.
Optimizing campaigns to increase ROI and improve overall campaign
effectiveness.
Opportunity to redefine what reporting and data visualization looks like
for the team

Supporting local teams across the nation with strategic guidance and working
to combine local and national media plans/reports
Monitoring industry trends and news, as well as staying on top of changes in
in the digital landscape.
Putting this into practice by innovating and proactively suggesting
creative ways to enhance campaign performance using new features and
updates.
Meeting with vendors for updates & maintaining vendor relationships
Collaborating with cross-functional teams to ensure cohesive marketing
strategies & user experience across channels.
Working with internal creative, digital and brand team members to share
learnings, determine creative production needs & best practices.
Working with other team members (i.e. paid search & paid social media
managers, Solutions Architect, Brand Manager, Web & App Manager, etc) to
cohesively plan & executive successful paid media campaigns.
Working with analytics team to carry out incremental transaction and
attribution modeling
Serving as company representative with media vendors/partners.

Requirements

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent work experience
• 5+ years' experience in digital media, performance marketing or related marketing roles
• Proven experience in creating and executing successful paid digital media campaigns that have driven significant conversions and revenue growth
• Understanding of acquisition funnel, performance marketing KPI's, and profitability levers
• Excellent strategic thinking and problem-solving skills
• Strong communication and leadership abilities, ability to work independently & collaboratively
• Detail-oriented, pro-active, self-starter and able to independently manage tasks/timelines.
• Interested in building processes that do not already exist
• Extremely comfortable working in Excel (pivot tables, data manipulation, performance tracking)
• Strong analytical skills and the ability to interpret complex data to make data-driven decisions

Nice To Haves

• Ad Agency experience
• Experience in Google Anatlyics
• Experience managing campaigns in Google, Meta, or a DSP (The Trade Desk, DV360, etc.)
• Experience in multi-location or franchise environments
• Exposure to low-funnel performance KPIs (online conversions, transaction growth)
• Experience working with first-party data or audience platforms

Responsibilities

• Developing and executing comprehensive national digital media strategies and plans to meet business goals and KPIs.
• Handling campaign setup including audience research/strategies, best-practice campaign configuration, trafficking, monitoring, reporting & optimizations.
• Managing day-to-day operations of national digital media campaigns, such as CTV, Online Video, Programmatic Display, Audio, Native, etc.
• Providing proactive updates, creating detailed reports and corresponding analysis, to identify opportunity areas.
• Supporting local teams across the nation with strategic guidance and working to combine local and national media plans/reports
• Monitoring industry trends and news, as well as staying on top of changes in in the digital landscape.
• Collaborating with cross-functional teams to ensure cohesive marketing strategies & user experience across channels.

Benefits

• Salary range: $75,000 to $85,000 annually. Actual offer may vary from posted hiring range based on location, work experience, and/or education.
• Competitive insurance benefits including medical, dental, vision, HSA, and FSA (dependent care/medical)
• Company paid life, accidental death & dismemberment, and long-term disability insurance
• Optional supplemental life, accidental death & dismemberment, and short-term disability insurance
• 401(k) retirement account with employer match and immediate vesting
• Paid time off accrual account (starts at 10 days per year, with an additional day added annually up to 20 days)
• 52 hours of Paid Sick and Safe Time annually
• 10 paid holidays per year, plus an additional 2 floating holidays
• 8 Hours of Papa Cares Volunteer Hours per year
• Paid Parental Bonding Leave
• Tuition Assistance
• Employee Assistance Program
• 50% pizza discount at Papa Murphy's Company Stores

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level