Media Planner & Strategist

Angel • Provo, UT

4d • $85,000 - $100,003 • Onsite

About The Position

The Media Planner & Strategist is responsible for developing and executing full-funnel media strategies that drive awareness, engagement, and revenue for the Angel Guild. This role owns media strategy end-to-end: from audience research and channel selection, to purchasing and negotiating media, managing agency partners, and measuring campaign results against business goals. The ideal candidate brings both strategic thinking and hands-on media experience, and thrives in a fast-paced studio environment.

Requirements

• Strong strategic thinking with the ability to translate business goals into effective media plans
• Deep knowledge of paid media channels including digital display, video, social, programmatic, audio, OOH, and broadcast
• Proficiency in media analytics platforms and the ability to derive actionable insights from data
• Experience managing agency relationships and holding external partners to deliverables
• Excellent written and verbal communication skills; comfortable presenting to senior leadership
• Highly organized with strong project management skills and the ability to manage multiple campaigns simultaneously
• Detail-oriented, proactive, and able to work independently in a fast-paced environment
• Collaborative team player with a passion for film, TV, and storytelling
• Ability to take individual ownership, execute with high energy, share context, and insist on candor with positive intent
• Proficiency in speaking, reading, and writing in the English language required. Spanish or Portuguese is a plus, but not required
• Bachelor’s Degree in Marketing, Communications, Advertising, or a related field, or equivalent experience
• 4+ years of experience in media planning, media strategy, or a related marketing role
• Proven track record building and executing multi-channel paid media campaigns from start to finish
• Hands-on experience with media buying across digital, social, and traditional channels
• Experience managing agency partnerships and campaign analytics
• Strong proficiency in media analytics tools and platforms
• Experience managing media budgets and tracking spend against KPIs

Nice To Haves

• 5+ years of media strategy or media management experience, ideally within entertainment, studios, or streaming
• Knowledge of film, television, or digital content industries is strongly preferred
• Experience with programmatic advertising platforms and DSPs
• Familiarity with agentic AI tools applied to media workflows, forecasting, or analytics
• Experience with platforms such as Monday.com, Claude, Meta, Google, TikTok ad managers

Responsibilities

• Develop comprehensive media strategies from concept to execution, including audience research, channel selection, flighting, and budget allocation
• Build strategies and campaigns that deepen fan connection, and identifying new growth levers - from traditional marketing funnels to innovative concepts like bonus content, easter eggs, and interactive experiences
• Research products, audiences, and competitive landscape to inform media planning decisions and spending recommendations
• Manage end-to-end campaign execution across digital, social, programmatic, OOH, CTV/OTT, streaming, print, and other paid channels
• Oversee and manage relationships with external media agencies, holding partners accountable to performance benchmarks and strategic goals
• Analyze campaign analytics and performance data; generate reports and optimization recommendations for leadership and stakeholders
• Integrate into existing marketing systems and tools to enhance workflows, reporting accuracy, and forecasting
• Collaborate cross-functionally with creative, digital, and brand teams to align media strategy with broader campaign objectives
• Manage media budgets across all campaigns, tracking spend before, during, and after each campaign to ensure proper use of funds and strong return on investment.
• Present executive-level media strategies and campaign recaps to senior leadership and internal stakeholders
• Stay current on emerging media platforms, tools, and industry trends to bring innovative tactics to the team

Benefits

• Competitive compensation
• 100% company-paid medical, dental, and vision premiums for employees and dependents
• Short, and Long Term Disability Insurance and Basic Life Insurance paid for employee, with option of additional AD&D insurance
• Generous Paid Time Off
• Health Spending Account (HSA)
• 401(k) investment opportunity with employer match
• Paid parental leave
• Identity Theft Insurance
• Pet Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees