Media Planner

IPG Mediabrands•New York, NY

2d•$66,500 - $70,000

About The Position

Mediahub is award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms. Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom. The Design team builds strong client relationships and media plans that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand. This team problem-solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators. The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely Media Authorizations prior to buys. The Media Planner will be responsible for monitoring client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients.

Requirements

Experience planning or buying, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc.
Able to demonstrate the ability to successfully multi-task while preserving high attention to detail, manage time and show superb organizational skills and the ability to meet deadlines.
Demonstrate excellent verbal, written and presentation skills and ability to think on your feet.
Strong mathematical abilities
Proficient computer skills (MS Word, Excel, PowerPoint) and knowledge of DCM, Prisma, comScore, MRI.

Nice To Haves

1+ years of experience

Responsibilities

Attend client status meetings: take notes and summarize next steps to distribute more broadly
Build relationships and trust with internal and external teams
Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients.
Assist manager in development of media plan scenarios
Partner with investment teams to develop partner list, RFP details and evaluation prior to client recommendations.
Support presentation development with research, creating check-ins throughout timeline, participating in discussion, and contributing to/prepare/write slides for client presentation decks.
Partner with analytics team to implement measurement objectives and taxonomy.
Support campaign implementation and execution, QA, monitoring/optimizing, and conduct insightful reporting.
Visualize, summarize, and develop insights and implications for competitive reporting. Gathers, organizes, and presents (pending leader’s readiness assessment) competitive research and spending data.
Utilize planning tools (i.e. Kismet, R/F, etc) to determine the optimal media mix (across all channels) and plan delivery.
Employ media math and how to apply calculations, demonstrating proficiency in working with and managing numbers.
Maintain updated costs and media plan details in budget tracker
Provide assistance with Billing Process, updating team status documents and working across the internal cross functional teams (Video Investments, R&D Labs, creative, etc.)
Participate in a diverse, inclusive, creative culture.
Collaborate with peer group to share work and inspire junior team members about creative-thinking, accountability, and thought-leadership.
Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise, and counsel direct report(s)

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

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