Media Partner Lead

Demandbase

14d

About The Position

As a Media Partner Lead, you will play a key role in expanding Demandbase’s presence within media and agency ecosystems by enabling planners, activating partners, and surfacing qualified opportunities. Reporting into the Partnerships organization, this role focuses on partner enablement, account coverage, opportunity identification, and RFP support, while working closely with a cross functional team.
This role sits at the intersection of partnerships, sales enablement, and agency engagement. You will ensure media and agency partners are trained on Demandbase’s value, planners are actively engaged, and partner-driven opportunities are identified and supported efficiently.

Requirements

• 2-4 years of professional relevant experience
• Experience in media, agency partnerships, or ad tech; B2B experience strongly preferred.
• Strong understanding of agency planning workflows and media buying processes.
• Proven ability to enable partners and support sales teams without owning a sales quota.
• Experience supporting RFPs and complex, multi-stakeholder opportunities.
• Strong organizational and time-management skills with attention to detail.
• Excellent written and verbal communication skills with internal teams and external partners.
• Highly collaborative and comfortable operating cross-functionally.

Responsibilities

• Partner Enablement & Planner Adoption
• Enable media planners and agency teams on Demandbase’s value proposition, use cases, and differentiation within B2B advertising.
• Drive planner adoption through structured training sessions, enablement programs, and ongoing engagement.
• Serve as the primary day-to-day partner-facing contact for assigned media and agency partners.
• Support consistent partner understanding and usage through clear enablement materials and repeatable education.
• Account Mapping & Partner Engagement
• Map media and agency partners to Demandbase account teams and maintain accurate coverage across priority accounts.
• Maintain up-to-date visibility into partner-aligned planners, accounts, and active initiatives.
• Ensure tight coordination between partners and internal sales teams to support joint opportunities.
• Identify coverage gaps and take action to improve partner-to-account alignment.
• Opportunity Identification & RFP Support
• Identify, qualify, and manage inbound and outbound RFPs and media opportunities in partnership with Sales.
• Act as the central point of contact for partner-driven opportunities prior to deal ownership transferring to Sales.
• Support account teams with agency context, positioning, and partner coordination throughout the opportunity lifecycle.
• Ensure timely partner engagement and responsiveness during RFP and proposal processes.
• Cross-Functional Collaboration
• Partner closely with cross functional team to ensure smooth handoff and execution.
• Collaborate with Partnerships, Marketing, and Product teams to relay partner feedback and inform enablement priorities.
• Align with leadership on partner performance, opportunity pipeline, and engagement focus.

Benefits

• Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources.
• We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees