Media Executive - Kolo (Telemundo - Reno)

Gray Media•Reno, NV

About The Position

About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About KOLO KOLO-TV isn't just a station; it's a multi-platform powerhouse deeply woven into the fabric of Reno and Northern Nevada. As home to ABC, Telemundo, MeTV, The CW, and the Silver State Sports & Entertainment Network, we're here to inform, entertain, and connect our community across every screen. We're proud to deliver trusted local news, compelling storytelling, and dynamic sports coverage, constantly innovating to reach our audience wherever they are. Join a team that's passionate about local impact and shaping the future of media! Job Summary/Description: Are you a revenue-generating powerhouse who thrives on crafting game-changing solutions for clients? Do you speak fluent "digital" and dream in multi-platform campaigns? At KOLO-TV/Telemundo in Reno, we're looking for a Media Executive who doesn't just sell advertising, but partners with businesses to unlock their full potential across broadcast TV, streaming, social, and a full suite of cutting-edge digital products. If you're ready to own your book of business, build deep relationships, and make a tangible impact in the vibrant Reno community, let's talk.

Requirements

Proven Sales Acumen: You've got a track record of crushing sales goals, ideally in media or a related field (bonus points for experience in broadcast or digital advertising).
Digital-First Mindset: You're obsessed with new media, digital interactive initiatives, and social media, constantly seeking out innovative ways to connect clients with their audiences.
Relational Superpower: You're a natural connector, able to build rapport, communicate compellingly, and negotiate effectively with a diverse range of personalities.
Strategic Campaign Builder: You don't just sell, you consult—crafting creative, data-backed solutions that deliver measurable outcomes for businesses.
Resilience & Grit: You bounce back fast from challenges, learn from every experience, and maintain a positive, can-do attitude, even when the pressure is on.
Community Player: You're eager to embed yourself in the Reno market, understanding its nuances and building strong local ties.
Sharp Business Sense: You've got a keen understanding of what makes businesses tick and how advertising can be a powerful engine for their growth.
Professional Presence: You represent Gray Media with polish, integrity, and the kind of confidence that inspires trust.
Road Warrior Ready: Reliable transportation, a valid driver's license, and a clean driving record are a must for connecting with clients across the market.

Responsibilities

Drive Revenue Growth: Exceed monthly and quarterly sales targets by skillfully positioning our dynamic portfolio of Gray Digital Media and Gray Television platforms, from KOLO-TV and Telemundo Reno to our CW, MeTV, and Silver State Sports & Entertainment Networks.
Uncover New Business: Hunt down and cultivate fresh client partnerships, designing bespoke, results-driven campaigns that solve their biggest challenges and deliver real ROI.
Architect Smart Strategies: Research market trends, develop innovative campaign solutions (from branding to creative), and ensure flawless execution that consistently wows our clients.
Build Lasting Connections: Forge authentic, trusting relationships with local businesses and community leaders, becoming a go-to resource and a true extension of their marketing efforts.
Expand Your Empire: Strategically grow your client roster by identifying new opportunities, nurturing existing accounts, and turning every interaction into a chance to increase their advertising impact with us.
Champion Digital Innovation: Seamlessly integrate our full suite of digital products—from targeted display and video to social media solutions—into every proposal, demonstrating expertise in the evolving digital landscape.

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