Media Director, Planning & Strategy

PUBLICIS GROUPE • Seattle, WA

31d

About The Position

The Media Director, Strategy & Planning will lead digital media strategy and planning across a major fashion retail account, with a focus on performance-driven campaigns that deliver measurable business results. The ideal candidate has strong background in fashion and retail categories. This role requires a strategic thinker who can connect audience insights with media execution across channels such as social, display, video and search. They will also possess a knowledge of the retail media landscape and be able to connect brand media, retail media dollars and paid and unpaid channels to provide a holistic strategy.

Requirements

• 7-9+ years of experience leading digital media strategy and planning, ideally within an agency environment.
• Proven experience managing retail media buys across platforms such as Walmart Connect, Target Roundel, Amazon DSP, and other retail media networks.
• Background working with retail and/or fashion brands, with a strong understanding of seasonal trends and eCommerce dynamics.
• Deep knowledge of digital media channels, performance marketing, and lower-funnel tactics.
• Strong strategic thinking and analytical skills with the ability to connect audience insights to media execution.
• Excellent client management, communication, and leadership skills.
• Experience leading teams in a fast-paced, collaborative agency or retail environment.

Responsibilities

• Lead digital media strategy and planning across performance-focused retail campaigns, ensuring alignment with client business objectives.
• Partner with clients and internal teams to define performance goals, optimize channel mix, and identify new growth opportunities within retail and fashion categories.
• Translate data and insights into actionable strategies that drive sales, conversions, and customer engagement.
• Manage and mentor a team of media strategists and planners to deliver high-quality work and strategic recommendations.
• Collaborate closely with analytics, investment, and client leadership teams to ensure campaigns are optimized for ROI and business impact.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees