Associate Director, Media Strategy and Planning

Klick • Philadelphia, PA

19d • $110,000 - $125,000 • Hybrid

About The Position

The Associate Director, Media Planning plays a senior role in developing and executing data-driven digital media strategies that support client objectives across the US healthcare market. This role partners closely with analytics, creative, and content teams to deliver integrated, high-performing campaigns. The Associate Director also serves as a primary client contact, providing strategic leadership and operational excellence across accounts.

Requirements

• 7+ years of digital media planning experience with end-to-end ownership of multichannel strategy, execution, and optimization.
• Hands-on agency experience planning media for the US healthcare or pharmaceutical market, including strategy development for DTC and/or HCP campaigns.
• Proven leadership of small media teams (3–5 people) with demonstrated ability to guide workload, priorities, and cross-functional collaboration.
• Demonstrated client-facing leadership, including presenting media plans, insights, and measurement findings (e.g., Ipsos or equivalent) to senior stakeholders.
• Hands-on experience with media and analytics tools such as DoubleClick Campaign Manager, DoubleVerify, Bionic, or equivalent platforms.

Nice To Haves

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience managing or mentoring junior media team members.
• Advanced Excel and PowerPoint skills for media modeling, reporting, and storytelling.
• Award recognition or contribution to industry-recognized media work.
• Experience influencing creative and content strategy through media insights.

Responsibilities

• Develop and lead comprehensive digital media plans across paid search, paid social, programmatic, and video channels.
• Partner with Analytics to define measurement frameworks, interpret performance data, and optimize campaigns against KPIs.
• Collaborate with Creative and Content teams to inform messaging, formats, and channel strategy based on media insights.
• Serve as a day-to-day client lead, presenting media strategies, performance reporting, and recommendations.
• Oversee media budgets, approvals, and spend governance in partnership with Media Operations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed