Media Coordinator - Two Rivers Marketing

VGM Group, Inc•Des Moines, IA

5h•Hybrid

About The Position

The Media Coordinator is an entry-level position that helps facilitate the skills and learning required to become a Media Specialist. The Media Coordinator assists with the planning and implementation of paid advertising in print, digital, paid search, out-of-home, broadcast TV, cable TV, radio, and social media outlets. They work hand-in-hand with the media planner/buyers as well as key members of the account and project management teams to ensure that campaigns are executed correctly.

Requirements

Bachelor’s degree
Strong Microsoft Office skills: Word, Excel, PowerPoint
Excellent communication skills
Ability to work across functions and departments with regular interaction with colleagues and external contacts.
Open to adopting AI and emerging technologies to support day-to-day work and improve efficiency across digital initiatives.
Ability to work independently
Strong organizational skills
Detail-oriented

Responsibilities

Coordinates the scheduling, setup, and monitoring of advertising placements.
Works closely with agency teams to ensure timely delivery of ad creatives and assets for campaign implementation.
Communicates with media vendors to coordinate campaign details, resolve issues, and secure necessary documentation.
Develops and sends insertion orders (IOs) to media outlets.
Manages and updates media calendars and IOs throughout the campaign.
Gathers specs and deadlines to build and maintain media materials documents.
Generates tracking links, creates tags, and traffics/monitors digital media buys in Campaign Manager.
Traffics creative assets and instructions between agencies, publishers, and digital vendors.
Sets up campaigns in Google Ads and other platforms.
Assists in monitoring and tracking campaign budgets.
Works closely with the accounting department on billing and invoice reconciliation.
Compiles and organizes campaign performance data for analysis.
Assists in preparing regular reports on key performance indicators.
Develops, updates, and maintains vendor contact lists and collects media kits.
Supports senior team members with any media planning, buying, research, or presentation requests as needed.
Supports agency digital marketing solutions efforts as needed, including contributing to THRIVE internal training, team training, and new business efforts.
Completes timesheet on a daily basis.
Other relevant duties as assigned.