Marketing Automation Strategist - Two Rivers Marketing

VGM Group, Inc • Des Moines, IA

2d • Hybrid

About The Position

The
Marketing Automation Strategist
serves as a core link between strategy and execution within the Experience and Technology Solutions team. This role is responsible for managing mid-to-large-scale marketing automation workstreams, transforming client business objectives into actionable data-driven communication plans. This position assists in campaign architecture while leading the development of complex, long-term customer journeys.

Requirements

• A bachelor’s degree in marketing, communications, business, or a related field.
• 4+ years of full-time experience in digital marketing, advertising, or public relations.
• Minimum of 2 years' experience managing and executing multi-channel digital marketing or automation campaigns
• Progress toward or completion of relevant platform certifications, preferably Salesforce Marketing Cloud.
• Expertise to interpret campaign data and audience insights to form strategic approaches.
• Ability to see the big picture of how digital marketing fits into broader account work and business growth.
• Strong knowledge of CRM and marketing automation systems, including integration points with other platforms.
• Strong quantitative and qualitative analytical skills with experience in tools like Microsoft Excel, Tableau, or Google Analytics.
• Effective communication skills for both internal collaboration and client-facing presentation, including the ability to simplify and teach complex digital concepts.
• Exceptional organizational skills and the ability to manage budgets and schedules effectively.

Nice To Haves

• Familiarity with HTML/CSS for email formatting is preferred.

Responsibilities

• Manage the end-to-end execution of customer relationship marketing (CRM) strategies, including planning, setup, deployment, and optimization.
• Support the formulation of email marketing strategies and segmentation frameworks that drive personalization and customer engagement.
• Oversee customer data hygiene and segmentation strategies to ensure proper targeting and compliance with privacy regulations.
• Act as a primary user for marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or Pardot), ensuring integration with other martech tools.
• Maintain a comprehensive understanding of CRM, automation, and CX platforms to support integration and optimization efforts.
• Develop advanced KPIs and regular performance reports to identify optimization opportunities and track program effectiveness.
• Contribute to the development of scalable processes, QA protocols, and best practice documentation for lead generation and database management.
• Work closely with account and project management teams to help define the scope and recommended technical approaches for digital projects.
• Lead thorough QA testing, including content accuracy, link functionality, and rendering, while also mentoring junior team members on these standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees