Media Buyer (Freelance)

Bored Panda

About The Position

We are one of the leading tech-driven media and entertainment companies, producing uplifting content in 17 languages for people of all ages. Known for award-winning art and pop culture magazine boredpanda.com and TOP DIY channel Crafty Panda, we fight the world's boredom at an unprecedented speed: 160 million site views per month and 62 billion video views per year. Our team comprises over 400 creative individuals who work from 42 different countries and 2 offices, located in Vilnius, Lithuania. We’re building and validating multiple early-stage digital products inside Bored Panda Ventures. Our focus right now is fast validation, not creating scale show that cannot deliver . We’re looking for a Media Buyer who can take ownership of paid acquisition during the validation & MVP stages, working closely with in-house performance creative and founders. This starts as a part-time freelance role, with a clear path to full-time and potentially Head of Growth as the ventures mature.

Requirements

Hands-on experience with Meta Ads (not just boosting or reporting)
Strong understanding of conversion events and signal quality, budget scaling versus validation testing, and creative fatigue and iteration cycles
Comfortable working with unfinished products
Ability to explain why something works (or doesn’t)
Start-up / affiliate / DTC mindset preferred
This is not a role for “set-and-forget” media buyers, people who only work with mature brands & big budgets, or those who need perfect briefs before starting.

Responsibilities

Launch and manage Meta Ads (core channel) for validation & MVP testing
Design and execute lean test structures (angles, hooks, offers, landing pages)
Own budget pacing, testing logic, and early signal detection
Work closely with performance creatives to iterate fast (creative → data → insight)
Validate demand, not just “run campaigns”
Prepare insights for scale-ready handover once PMF signals appear
Expand testing beyond Meta with TikTok Ads
Run google ads campaigns.

Benefits

Early ownership across multiple products, not just a single account
Direct collaboration with founders and the performance creative team
Freedom to test, break, learn, and improve
Clear growth path from part-time freelance to full-time Media Buyer, and potentially Head of Growth for the right person.

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